Assistant Professor in Digital Marketing and AI

Job title:

Assistant Professor in Digital Marketing and AI

Company:

Trinity Business School, Trinity College Dublin

Job description

School/Company Trinity Business School, Trinity College Dublin
Job Title Assistant Professor in Digital Marketing and AI
Address Trinity Business School, Trinity College Dublin
City Dublin
Country Ireland
Job category Academic
Desired education level Doctorate or PhD
Job type Full-Time
Career Progression Tenure Track
Job description The Purpose of the RoleTrinity Business School (TBS) is an internationally ranked innovative business school, and is part of Trinity College Dublin, Ireland’s oldest and highest-ranking university. The School is Triple Accredited by AACSB, AMBA and EQUIS. It also holds an Athena Swan Bronze Award in recognition of its achievement in the area of gender balance. The Business School is housed in a contemporary, eco-conscious structure on the Trinity campus, adjacent to major international business hubs, especially those in the finance and digital business sectors.Trinity Business School is seeking to recruit academics to deliver the key strategic objectives associated with its mission of “Transforming Business for Good”. Specifically, we are seeking to recruit a Digital Marketing & AI academic with a research, teaching and leadership profile matching an international assistant professor.Research: the successful candidate will have a significant portfolio of research publication in terms of quality and impact. High quality research outputs are demonstrated through publication in journals that are highly ranked by the Chartered Association of Business Schools (ABS) or featured in the Financial Times’ top 50 list. Research impact is also primordial and hence, TBS will be seeking evidence of engagement and impact with the business and public policy community (beyond academia) to include an understanding of the key challenges facing the relevant groups as well as an ability to communicate effectively with them are valuable attributes that we need to fulfil our mission. We prioritize research impact and are looking to recruit a researcher who not only demonstrates thoroughness but also ensures their research is relevant and beneficial to senior executives, entrepreneurs, and public policy professionals. TBS is committed to hiring someone who can engage with and make a significant impact on the business and public policy sectors beyond academic circles. We value candidates who understand the main challenges these groups face and can communicate effectively with them, as these skills are crucial for fulfilling our mission.Teaching: The successful candidate will be capable of delivering cutting-edge education. Trinity Business School is hoping to extend its online offerings and generalize blended programs. The candidate will therefore not only possess a profound understanding of the latest industry practices and academic theories, but he/she will have demonstrated an ability to communicate his/her knowledge and expertise in an online, interactive environment. As an Assistant Professor, the candidate will be expected to inspire, challenge, and motivate students, fostering an atmosphere of innovation and critical thinking that reflects our commitment to academic excellence and professional growth.Leadership: The successful candidate will be instrumental in contributing to the direction of our digital marketing programmes, ensuring they remain at the forefront of industry standards and provide our students with an educational experience that encompasses online learning. This role demands a proactive approach to curriculum design, a keen understanding of market and societal trends, and the ability to anticipate and incorporate future advancements in the role of business & management in delivering ‘Business for Good’.
ContextTrinity Business School delivers cutting-edge education at both undergraduate and postgraduate degree level. It also has successful executive education programmes and ambitions for further expansion. It is envisaged that this Assistant Professor will play a role in teaching and developing these programmes. Therefore, we are seeking to hire an assistant professor who is motivated and passionate about teaching and ultimately its impact on the careers of students, managers, and organisations.Trinity Business School offers an internationally competitive workload model which includes generous time for research. However, we are seeking a candidate whose academic aspirations are well-rounded, demonstrating a commitment to both research excellence and high-quality teaching. The successful candidate will be expected to secure high course evaluation ratings and play an active role in developing and managing leading postgraduate and executive programmes and experiences for students and executives.Informal enquiries can be made to:Dean Professor Laurent Muzellec email :Standard Duties of the Post:Successful candidates will: * Be able to teach in digital marketing, marketing strategy, marketing with AI, marketing research and data analysis at undergraduate/postgraduate degree levels and/or executive education.

• Develop learning environments that are consistent with modern teaching and learning practices and that are flexible, student-centred, and include online approaches, utilizing appropriate technology.
• Contribute to building an active individual and collaborative international research record, including PhD supervision, publication, and the generation of external research income.
• Participate with colleagues in developing and maintaining links and partnerships with industry and the wider community both nationally and internationally.
• Undertake appropriate leadership, administrative and managerial activities such as programme development and management as well as other tasks that develop, support and add value to Trinity Business School and the wider Trinity community.

Person RequirementsThe ideal candidate will have the following:QualificationsThe person appointed to this post will have:

• A PhD in an area of digital marketing broadly defined such as: strategic marketing, AI-driven marketing, data analytics, predictive analytics, big data management, digital and mobile marketing, e-CRM, digital business model, or online consumer behaviour, with a preference for those who employ primarily quantitative research methods in their research.
• A high-quality research publication portfolio commensurate with an Assistant Professor in Digital Marketing and AI at a leading European business school.
• Experience and/or evidence of thought leadership engagement, with industry or business media would be an advantage.

Knowledge & Experience (Essential & Desirable)Teaching:

• Expertise in subject matter (Digital Marketing Strategy, Interactive Marketing, Data-Driven Marketing and AI): Deep knowledge in the specific field of study, ensuring the content is current, relevant, and rigorously presented.
• Course Development: Proficiency in developing comprehensive course syllabi that reflect the latest developments in the field, including setting learning objectives, choosing appropriate reading materials, designing assignments, and creating exams.
• Online Course Delivery: Ability to develop and deliver engaging and effective online course content. This includes proficiency with digital learning platforms, tools for creating interactive online content, and strategies for fostering online discussions and collaborations.
• Teaching & Assessment Methodology: Familiarity with a variety of teaching methodologies including online techniques tailored to diverse learning styles and classroom settings (including large lectures, seminars, and small-group discussions), along with a strong understanding and practice of AI-proof assessment design.
• Research Supervision: Experience in supervising undergraduate and postgraduate research, guiding students in developing their research skills, and mentoring them in their academic and professional growth.
• Student Engagement: Ability to inspire and maintain student interest and participation, both in-person and online, fostering an inclusive and collaborative learning environment.

Research:

• A PhD in an area of marketing or adjacent field from a reputable institution. Essential

• Publication Record: A strong publication record in high-impact, peer-reviewed journals, particularly those recognized in international rankings such as the Chartered Association of Business Schools (ABS) Academic Journal Guide or the Financial Times’ top 50 journals. (Note: If you do not meet this criteria, recent PhD graduate may include their latest work-in-progress so that we can assess their publication potential)

• Research Impact: Evidence of the impact of the research on the academic community, industry, and policy-making. This can be demonstrated through citations, awards, and recognition by peers. Impact may also be shown through the translation of research into practice, influencing business strategies, public policy, or societal changes.

• International Collaboration: Experience in collaborating with researchers from other institutions globally, contributing to the international reputation of the business school. Capacity to work as part of a team in a respectful and congenial manner –

• Supervision and Mentorship: Experience in supervising Ph.D. students, post-doctoral researchers, or research teams, indicating a commitment to developing the next generation of researchers and contributing to the research culture of the institution.

• Research Funding: A track record of securing competitive research funding from reputable sources, indicating the ability to attract investment for research projects. This also demonstrates recognition of the value and potential impact of the research by funding bodies.

• Innovation and Methodological Rigor: A demonstrated ability to innovate in research methodologies, adapt to new technologies, and maintain rigor and ethics in research practices. This also includes the ability to handle complex data and use advanced data analysis techniques, especially in fields like digital marketing and AI.

• Interdisciplinary and Practical Relevance: The ability to conduct interdisciplinary research and connect academic theories with real-world business challenges, thereby ensuring that the research has practical relevance and contributes to solving complex global issues. Desirable.

Service to the University / Administration:

• A commitment to student care –
• A commitment to professional development –
• Good organisational skills are required, including an ability to meet deadlines –
• The successful candidate will have experience in academic management including degree programme management, student recruitment, examinations, course leadership and student attendance –
• Proven track record in organisation and administration including leading and working collaboratively with other colleagues as part of a course team – Desirable.

Applications can be made via the online portal on www.tcd.ie/vacancies
Apply URL
Application deadline 2024/12/11

Expected salary

Location

Dublin

Job date

Fri, 20 Dec 2024 07:30:33 GMT

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