Brand Manager Strong Roots

Position Title: Brand Manager Strong Roots 

Position Type: Regular – Full-Time 

Position Location: VilleneuvedAscq 2020 

Requisition ID: 29133 

At McCain, we build on the power that food has of bringing people, families and communities together. Our purpose is to celebrate real connections through delicious, planet-friendly food. Through recent Strong Roots acquisition, an innovative Veg Forward brand, our ambition is to enrich our portfolio and meet evolving consumer demand by bringing natural, simple meals and ingredients to even more customers in retail and foodservice markets.

We do this together with our teams, business and community partners around the world because we know when we work and grow together, we succeed together. Be part of our family!

JOB PURPOSE:

Within the appetizers and new business category growth department, located in Villeneuve d’Ascq – France, you as Brand manager Strong Roots (SR) support the Marketing manager, in the development & execution of the Strong Roots growth strategy for Continental Europe across channels (Retail, FS & QSR). This involves active participation in, and driving of specific aspects, with regards market research, innovation and renovation projects, mix development/deployment and communication activities. 

WHERE YOU’LL WORK:

France (Villeneuve d’Ascq)

Travelling required to the production sites mostly located in Holland / Belgium

Reports to: Marketing Manager Strong Roots

RESPONSIBILITIES AND ACCOUNTABILITIES:

1. Participate in building and executing the innovation pipeline for Strong Roots for both FS and retail channels. Packaging development and adaptations of the CE ranges per channel within Strong roots brand guidelines
2. Lead renovation projects in strong collaboration with R&D and strongly connected to all involved departments (quality, supply, regulatory …)
3. Execute part of the brand build initiatives within the overall brand build strategy (content & asset development, promotional mechanics, events) in strong coordination with the planning & activation teams
4. Ensure effective tracking of brand/range performance and analysis of results
5. Contribute to design of presentations for internal/external engagement around the brand growth strategy
6. Support market research implementation and analysis of results aiming to define and scope most relevant areas of development for Strong Roots brand
7. As project manager, engage the broader organization on her projects and ensure deliverables are within defined timelines and quality standards

WHAT WE’RE LOOKING FOR:

• Master degree in marketing
• At least 2 to 3 years experience ideally gathered with FMCG company
• At least a 1st successful experience running projects within complex/ international environments
• Good understanding of Marketing Mix and its levers
• Excellent communication skills, both written as spoken
• Fluent in English and French, (an extra language is a plus)
• Strong inter-personal skills and ability to drive engagement and influence
• Highly curious with passion for food and food trends

Other Competency Requirements:

• Strong ability for problem solving at operational level whilst understanding the strategic framework you operate within
• Highly agile and solution provider to overcome daily challenges/hurdles enabling on time delivery of missions and tasks
• Accountability on packaging development/ execution and identified brand assets. Informs decision making (ie. recommendation building) wr. renovation projects. Tracking of quality as related to product design (ensure product design is aligned to proposition).
• Accountable for effective budget management and tracking

WHAT WE OFFER:

• Competitive salary
• Employment contract and stable employment (permanent role)
• Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance)
• Opportunity to work independently in a challenging and international environment
• Open and friendly colleagues
• Partial working from home is possible

Join McCain Family! Apply now.

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger. 

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.

The health and safety of McCain employees and their families has been our number one priority since the start of COVID-19 pandemic. With vaccination restrictions easing across the globe we do not currently require employees to be vaccinated, but we reserve the right to change this mandate in line with health guidance and regulations in each country.

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Job Family: Marketing 

Division: Continental Europe 

Department: Innovation Marketing 

Location(s): FR – France : Nord : Villeneuve-d’Ascq 

Company: McCain Alimentaire SAS 

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