Brand Manager

Job title:

Brand Manager

Company:

Gleeson Recruitment Group

Job description

Brand Manager – Leading Food Manufacturing CompanyLocation: Birmingham
Salary: £50,000 + Car Allowance
Working Arrangement: Hybrid
Reports to: Commercial DirectorAbout the RoleMy client, a leading food manufacturing company, is seeking a talented Brand Manager to join their dynamic team. This is an exciting opportunity to drive brand strategy and consumer engagement in the competitive food retail market.The successful candidate will be responsible for managing brand equity, launching innovative new products, and enhancing the company’s market position through strategic marketing initiatives.Key Responsibilities

• Develop and implement long-term brand strategies aligned with company objectives
• Lead go-to-market strategies for new product launches
• Plan and execute integrated marketing campaigns across digital, in-store, and print channels
• Conduct market research and competitor analysis to identify trends and opportunities
• Collaborate with retail and sales teams on brand messaging and merchandising
• Manage marketing budgets and track ROI on promotional activities
• Monitor brand performance through KPIs including sales, market share, and brand health metrics
• Work with cross-functional teams and external partners to ensure brand consistency

What We’re Looking ForEssential:

• Bachelor’s degree in Marketing, Business, or related field
• Minimum 3 years brand management experience, ideally in food or FMCG
• Strong understanding of food retail dynamics and shopper behaviour
• Proven track record of successful marketing campaigns on national food brands
• Excellent project management and analytical skills
• Proficiency with marketing analytics tools and MS Office
• Creative mindset with strategic thinking

Desirable:

• Passion for food innovation and consumer trends
• Digital marketing and e-commerce experience
• Ability to thrive in fast-paced environments

What My Client Offers

• Competitive salary of £50,000
• Car allowance
• Hybrid working flexibility
• Opportunity to work on nationally recognised food brands
• Career development in a growing company
• Collaborative and innovative work environment

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

Expected salary

£50000 per year

Location

West Midlands

Job date

Thu, 07 Aug 2025 00:02:59 GMT

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