Brand Marketing Lead

Job title:

Brand Marketing Lead

Company:

Livo

Job description

Your missionWe are looking for a talented Brand Marketing Lead to drive all our brand awareness efforts and elevate our positioning in the market. As the core guardian of the brand, you will grow Livo’s influence, build recognition and trust among our target audiences. This is a highly creative focussed role that will require a mix of strategy, planning, execution, data analysis and cross-functional skills. More specifically you will be responsible for the following:Develop and implement the brand marketing strategy to deliver increased brand awareness, brand preference and loyalty as well as driving business impact.Create impactful marketing collateral, content, and messaging that resonates with our users, ensuring brand consistency across all channels.Provide guidance on visual identity, brand positioning, and messaging to keep us consistent and relevant.Deliver marketing efficacy against our goals, measured in brand health.Stay current on local consumer insights, product usage & needs, cultural nuances and user behavior.Surface and champion user customer insights that enrich our understanding of our target audience, and craft a value proposition that resonates with key segments.Report on the effectiveness of brand marketing campaigns and strategies, providing actionable insights and recommendations for future initiatives.Your profileBachelor’s degree or above in Business, Marketing is preferred.5+ years of experience in Brand Marketing in a high-performance technology company.Demonstrated expertise in developing and executing strategic brand marketing initiatives that drive measurable results and impact.Deep understanding of social media and communications, with a proven ability to generate buzz and drive conversations around your brand.Creative thinker with a passion for innovation and a commitment to staying ahead of trends and best practices in brand and broader marketing.Highly analytical with an ability to build data-informed business and marketing strategies.Strong understanding of key marketing channels, how to leverage them to drive awareness and how to run experiments within them.Excellent communication and collaboration skills.Strong spoken and written English and Spanish is a must. Other languages are nice to have.Self-starter with the ability to thrive in a fast-paced entrepreneurial environment.Why us?At Livo Health, we offer a unique opportunity to make a tangible impact in the healthcare space. You will play a pivotal role in scaling our operations, all while working alongside passionate individuals who are driven to make a difference.High Growth: Work in a dynamic, fast-paced environment with countless opportunities for personal and professional development.Competitive salary package: reflecting your experience and expertise, ensuring you are rewarded for your hard work and dedicationMeaningful equity package: We truly want team members to own a relevant part of the business as a key driver to fully buy into the equity story and the change we’re trying to promote in the world, with the corresponding economic upside that goes with itInnovation: Be at the forefront of transforming healthcare staffing through technology and innovative operational processes.Impact: Help solve one of healthcare’s most critical issues — healthcare professional talent crisis/shortage — and make a real-world impact on healthcare providers and patients alike.Cool & vibrant Offices: Very well located offices at the heart of Barcelona in Paseo de Gracia with plenty of natural light, great views, spacious and cool vibesCulture: Strong culture with an emphasis on ownership, impact, and ambition, coupled with the determination to build something meaningful whilst enjoying the journeyBenefits: We will soon rollout a benefits program in line with market standardsInterview ProcessOur hiring process is designed to assess both your skills and cultural fit with our mission-driven team:Call with HR: initial conversation to assess motivation, culture fit and salary expectations45-minute interview with our VP of Growth, David60-minute Case Study with our VP of Growth, CEO and Head of Marketing45-minute culture fit call with CPTOAbout usLivo was born with the mission to improve healthcare globally through cutting edge technology and that has always been our North Star since we deeply believe health is the most important asset we all have as individuals. We launched last year in Spain our nursing shift marketplace whose aim is to support health care institutions with their nurse staffing needs, by matching institutions with healthcare professionals that are interested in extra work, adding transparency, flexibility and convenience to both stakeholders and its traction has been outstanding. Our vision is to radically transform the way healthcare institutions hire, retain and manage talent nowadays whilst empowering healthcare staff with more tools, flexibility, money, and recognition.

Expected salary

Location

Barcelona

Job date

Thu, 30 Jan 2025 23:57:31 GMT

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