Business Development Content Analyst

Job title:

Business Development Content Analyst

Company:

Northumbria University

Job description

Job Description:We’re looking for a creative and detail-oriented content specialist to support Norman Managed Services’ Business Development team. You’ll craft compelling B2B content across multiple channels, assist with marketing campaigns, and analyse performance to enhance engagement.Duties and Responsibilities include –

• Content Creation – Research, plan, and develop engaging digital marketing content, including social media posts, website articles, case studies, testimonials, and brochures.
• Marketing Campaign Support – Assist in executing multichannel marketing campaigns (LinkedIn, email, web), supporting content distribution, engagement tracking, and performance reporting.
• Performance Analysis & Reporting – Monitor and analyse content and social media effectiveness, providing insights to improve engagement and conversion rates.
• Copywriting & Editorial Development – Write and edit content for email campaigns, social media, websites, brochures, and newsletters, ensuring brand consistency.
• Design & Multimedia Creation – Use design tools (e.g., Adobe Creative Suite, Canva) to develop visual assets where needed.

Further information is available in the .Please note, this is a fixed term position, for 6 months.About YouAre you a creative storyteller with a passion for engaging content?Join the Norman Team, part of DTT at Northumbria University, and help shape our voice in the higher education sector!We’re looking for a skilled writer with a flair for crafting compelling content across multiple platforms. As part of our Business Development team, you’ll create engaging social media posts, case studies, and marketing materials that captivate our B2B audience. You’ll also support marketing campaigns, track performance, and refine strategies to maximise impact.If you love writing, have an eye for detail, and thrive in a dynamic, collaborative environment, we want to hear from you!Further information is available in the .About the Teamworks with organisations of all sizes, augmenting service desk and support teams to provide 24/7/365 seamless customer focused service. Part of Northumbria University and with over 18 years experience Norman is an established higher education IT support specialist; by the sector, for the sectorThe role of Business Development Content Analyst is a member of a growing team working to develop the business increasing its size brand recognition and awareness across the Higher education sector.If you require any further information about the role please contact Business Development Manager Matt Hughes – Matthew.Hughes@northumbria.ac.uk.To apply for this vacancy please click ‘Apply Now’. Your application should include a covering letter and a CV.ABOUT USNorthumbria University is a research-intensive university that unlocks potential for all. We change lives regionally, nationally, and internationally through education and research, tackling the global challenges of our age to transform society and the economy. Find out why we were named Times Higher Education’s in 2022 and in The Times and Sunday Times Good University Guide 2025.Northumbria recorded the biggest rise of any UK university for research power in the Research Excellence Framework for the second time in 2021 and is now ranked top 25 in the UK for this measure.One of the largest universities in the UK with over 37,000 students from more than 140 countries, filled with world-leading research, award-winning partnerships, and students at the heart of an outstanding experience. Discover more .Northumbria University is a great place to work. We empower our exceptional people to achieve shared ambitions and promote a positive work life balance. We offer a wide range of benefits including excellent pension schemes, flexible working, a generous holiday entitlement, continued commitment to your learning and development andOur Northumbria Values are guiding principles that define who we are, what we do and what is important to us. Our Values are: Academic Excellence; Innovation; Inclusivity; Collaboration; and Ambition.Our Behaviours describe how we do things and how we work together at Northumbria, reflecting our culture and our decision-making. Our Behaviours are: We listen and learn, we support one another to success, we respect everyone and their contributions, we trust in ourselves and each other and we are bold.Our Values and Behaviours were co-created by colleagues from a range of roles across the University, who worked collaboratively to consider what it feels like to work for Northumbria, and where we need to continue to transform together to achieve what’s important to us.Please visit page to find out more.We are an on-campus organisation where colleagues work regular patterns of hours and on campus, with some flexibility on the timing of their hours and the location of their work in discussion with their manager. Our campus locations include our City and Coach Lane Campuses in Newcastle upon Tyne and our London campus.Northumbria University is committed to creating an inclusive culture where we take pride in, and value, the diversity of our staff. We encourage and welcome applications from all members of the community. The University holds bronze Athena Swan and Race Equality Charter awards in recognition of our commitment to advancing gender and race equality, we are a Disability Confident Leader and are participating in the Stonewall Diversity Champion Programme. We also hold the HR Excellence in Research award for implementing the concordat supporting the career Development of Researchers and are members of the Euraxess initiative to deliver information and support to professional researchers. The University has implemented a range of flexible working arrangements, and we are happy to explore candidate requirements as part of the recruitment process.We are committed to keeping your data safe so it’s important for you to know how we use any personal data you give us. For more detailed information, access our

Expected salary

Location

Newcastle

Job date

Sun, 30 Mar 2025 03:32:26 GMT

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