Campaign Lead – Netherlands

Job title:

Campaign Lead – Netherlands

Company:

OASIS Group

Job description

With a recently formed leadership team and an appetite for growth, we have high ambitions to redefine and disrupt our market in the coming years, and a well-defined program to support that. We’re looking for a colleague that can help us accelerate that success in this key role that will work within the marketing team to lead our campaign planning and management.Candidates should have fluent Dutch/English language skills and have expereince delivering roles in Dutch. This role can be based remotely in The Netherlands but candidates should have the ability to travel to our sites in Almere/Utrecht and travel to the UK.The RoleWe’re seeking an exceptional Campaign Lead to design and deliver campaign activities across the UK&I and BeNe regions. You will create and oversee campaign plans that address common client challenges (aligned with our core brand positioning), incorporate industry-specific drivers, and promote key solutions for targeted audiences.Reporting to the Group Marketing and Communications Director, you will lead the implementation of all campaign activity, ensuring alignment with business objectives, pipeline generation, and return on investment. Collaborating with two Marketing Managers and a Communications and Content Lead, you’ll develop compelling, client-centric campaigns. Additionally, you’ll collaborate with the wider OASIS team to ensure effective data management, lead acquisition, and seamless execution of end-to-end campaigns.The role requires a deep understanding of demand generation, client acquisition methods, and the B2B buying journey. You’ll need strong planning, data management, and reporting skills, as well as the ability to engage audiences across multiple channels. By combining analytical and creative thinking, you’ll optimise campaigns to achieve marketing targets and KPIs.Key ResponsibilitiesCampaign Planning and Activation:

• Drive brand awareness and pipeline generation across key sectors in the UK&I and BeNe regions, including Legal/Notaries, Banking & Financial Services, Public Sector & Healthcare, Energy (sourcing), Construction, and Housing Associations.
• Plan and deliver marketing campaigns by defining target audiences, buying stages, data strategies, channel approaches, performance metrics, and reporting frameworks.
• Implement new product marketing campaigns, integrating product solutions into value propositions and creating sales toolkits for product launches and client upselling.
• Work closely with 2 x campaign managers to oversee campaign activation and optimise use of channels, across paid, owned and earned channels, ensuring campaign management cadence.

Data Management:

• Develop and execute data strategies, including analysing existing data, purchasing target audience data, and ensuring GDPR compliance.

Content and Messaging:

• Collaborate with the Communications and Content Lead to craft client-centric, differentiated messaging and content that aligns with buying stages and key decision-maker touchpoints.
• Build owned and earned channels to grow audience engagement, increase marketing permissions, and expand campaign reach.

Performance and Optimisation:

• Monitor campaign effectiveness, applying a test-and-learn approach to resolve issues, implement contingency plans, and optimise ROI.
• Define and track KPIs, providing regular reporting and insights to improve future campaigns.

Supplier and Budget Management:

• Manage a network of suppliers, including copywriters, translation agencies, creatives, and production services.
• Deliver campaigns within budget, providing accurate forecasts and ensuring the best possible ROI on marketing spend.

Team Collaboration and Technology:

• Work closely with Marketing, Sales, and IT teams to introduce new tools and technologies that enhance campaign effectiveness.
• Ensure all marketing materials and communications uphold brand guidelines and maintain high-quality outputs across channels.

Candidate Requirements

• Language Skills Fluency in Dutch (native level) and an excellent command of English.
• Campaign Expertise: Proven track record of delivering successful B2B campaigns, with experience in brand building, demand generation, and pipeline creation. Ability to interpret and create a brief, collaborating with key stakeholders and subject matter experts, offering initiatives and ideas to ensure effectiveness of outcomes and ensuring prudent marketing approaches to meet requirements.
• Channel Knowledge: Strong understanding of B2B marketing channels, including social media, online and offline channels, and marketing automation platforms (e.g., Pardot).
• Data and Segmentation: Expertise in analysing target audiences, addressable markets, and segmentation techniques to maximise lead generation.
• Sales Collaboration: Ability to work closely with sales teams to ensure seamless marketing-to-sales pipeline management and build trust and engagement with colleagues as a channel to market.
• Analytical and Creative Thinking: A balanced mindset to interpret data, solve problems, and continuously optimise campaigns.
• Soft Skills: Strong team player with project management skills, collaboration abilities, and personal accountability, with a focus on integrity and honesty.
• Results-Driven: A clear ability to demonstrate success through credible metrics and reporting.

OASIS is an equal opportunities employerThe Company confirm that our legitimate interests comply with GDPR and data protectionAgencies: When we require external assistance with our vacancies, we will reach out to our PSL supply chain. Please be aware that we operate a very strict PSL policy with close relationships with our suppliers and cannot respond to agencies outside of the PSL. Please do not contact individual hiring managers.

Expected salary

Location

Nederland

Job date

Tue, 14 Jan 2025 23:37:58 GMT

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