Description Overview
Retail Sales Excellence – Modern Trade
Lead and implement the Sales Excellence strategy for the Modern Trade channel, ensuring best-in-class execution at the point of sale, continuous improvement of commercial processes, and sustainable business growth through excellence standards, data analysis, and cross-functional collaboration.
Scope of the Role
-Design and implement the Sales Excellence framework for the Modern Trade channel (execution standards, KPIs, best practices).
-Ensure excellence in in-store execution: assortment, planograms, pricing, promotions, visibility, and availability.
-Define and track key commercial and operational performance indicators (KPIs).
-Lead continuous improvement projects by identifying opportunities to optimize commercial and execution processes.
-Work cross-functionally with Sales, CS&E, Marketing, Supply Chain, and Finance teams.
-Analyze market data, sell-out performance, and shopper insights to support decision-making.
Experience Required
-Minimum of 5 years of experience in commercial roles, trade marketing, sales excellence, or similar positions within top FMCG companies in Spain (Nestlé, Danone, Unilever, P&G, Reckitt, or similar).
-Strong experience in the Modern Trade channel (large retail chains, supermarkets, organized retailers).
-Deep understanding of point-of-sale execution and the FMCG commercial model.
-Strong analytical skills.
-Experience in project management and organizational change.
-Excellent communication and influencing skills, with the ability to work across multidisciplinary teams.
-Structured profile, results-oriented, with a continuous improvement mindset.
Soft Skills:
-Strategic thinking and results orientation
-Analytical mindset and data-driven focus
-Proactivity and continuous improvement mindset
-Cross-functional leadership (without direct reports)
-Teamwork
-Flexibility (Dynamic environnement)
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