Consumer Communications Manager Homesense

Job title:

Consumer Communications Manager Homesense

Company:

TJX Companies

Job description

Discovery is at the centre of everything we do. Wherever you find us around the world, if you can think of a product, you can probably find it in our stores. We are part of the TJX Family which includes TK Maxx, and Homesense in Europe and the UK and across the rest of the world you will find us as TJ Maxx, Marshalls, HomeGoods, Sierra and Winners.With variety comes plenty of surprises—our environment is ever-changing, and that’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships and even something exciting about yourself. Are you ready to Discover Different?We may be famous for big brands at small prices, but our best kept secret is our amazing culture.
We’re part of the TJX Companies Inc, the leading off-price fashion and homeware retailer in the world. In Europe, we have over 690 stores across six countries, and two brands – TK Maxx and Homesense as well as growing our Ecommerce channels for tkmaxx.com. We’re a passionate bunch here and have exciting plans for the future.
We’ve been taking our responsibility as a business seriously for over 25 years. Whether it’s the millions we’ve raised for our charity partners (over £55 million so far), our green initiatives through the Carbon Trust or the sustainable trade programme we helped set up in Uganda, we believe in giving something back to our community.
Everyone who becomes part of the TJX family brings something unique to our collective culture – a diversity of experience, gender, ethnicity, age, viewpoint and much more.Job Summary
The Homesense Communications Manager will work within the Brand & Marketing Function playing a critical role within the Homesense Brand Team to deliver comms strategy and activation for Homesense.
This is a dynamic, and varied Management role focused on the development and delivery of brilliant on-brand communications to support achievement of annual sales and business goals. It’s a pivotal time to join an ambitious brand team looking to take brand awareness to the next level with the appointment of a new comms agency partner and a clear mission to further drive sales and footfall in the year ahead.
The Communications Manager will lead by example, directing and managing a team of agency partners whilst acting as an ambassador for TJX and what it stands for.The Role:
The Communications Manager is responsible for developing communications for a range of business stakeholders across the Brand and Marketing and UK Country Marketing function.
Reporting into the Manager of Campaign Marketing, Homesense, the role holder will develop and execute the communications strategy and plans for Homesense whilst leveraging best practice and efficiencies from a close working relationship with the TK Maxx Comms Hub team.
This role requires experience of activating communication channels (PR, social media, influence and experiential). The successful candidate will be able to demonstrate a strong commercial understanding and relevant retail experience.What You’ll Do

• Leading on activating Q2 in house comms strategy
• Leading on day-to-day management of Comms Agency pitch process, onboarding and roll out
• Responsible for agency and internal comms alignment and integration across Campaign

Marketing, Media and other relevant Centres of Expertise (Shopex, Loyalty, gift cards)

• Developing and activating annual comms brand plan
• Developing and activating drive action comms strategy
• Developing a comms strategy to maximise prioritised X functional opportunities for comms

(Shopex, Loyalty, gift cards)

• Responsible for agency and internal alignment of consumer facing reputation strategy for HS
• Reporting and metrics lead to ensure actionable insights and best practice
• Lead on PRing the PR
• Develop and activating relevant store opening/relocation comms strategies
• Developing and activating Christmas comms strategy
• Developing and activating a CR comms strategy for HS
• Developing and activating a strategy for HS that supports the TJXE human & cultural calendar
• Developing and activating a dual brand/X shopping comms strategy

Shared responsibilities:

• Monitor progress against goals to deliver the best possible result
• Oversee the delivery of compelling and useful outputs and learnings
• Innovate and maintain up to date knowledge of communications from wider industry resources
• Ensure that all processes are adhered to, clearly documented and communicated to key

stakeholders (and your team, if managing Direct Reports)

• Partner with TJX stakeholders where needed across all aspects of the role
• Ensure you (and your team, if managing any Direct reports) consider(s) the consequences of

future actions/ decisions for the long term and wider business

• Presenting to large audiences (10 people plus)
• Active participant in Cross-functional projects

Operations & finance

Working with Comms Hub and wider Brand & Marketing team to define and manage communications processes, ensuring that they are efficient and integrated. Adjust processes and ways of working as the business evolves

To deputise (when required) for the Manager of Campaign Marketing and cascade relevant information

To report, control and monitor the communications annual budget, whilst pro-actively anticipating future challenges or opportunities impacting budget.
Team and Relationship Management

• Lead on managing senior stakeholder relationships – ‘Manager of’ level and above
• Build and develop strong relationships with key business partners within B&M team, E-commerce, Buying, Retail, Store Operations and Store Trading
• Asks challenging and thought-provoking questions to gain understanding and role models cultural factors and leadership competencies
• Manage on a day-to-day basis agency relationships: TCT and Comms agency
• Develop and support performance objectives for the team (and conduct performance reviews if applicable) in line with business timelines.
• Proactively develop agency teams, identifying development needs and training opportunities
• Manage performance of external suppliers (including at a more senior level)
• Build strong, effective working relationships with external partners – equivalent level or above

What You’ll Bring

• Passion for off price business model
• At least 5 years professional experience in either marketing or other relevant experience (Agency or Client side) – Omnichannel experience preferred but not essential
• Experience of self-development, objective setting and performance management
• Experience of working within a large retail business or matrix organisations (Preferable but not essential)
• Ability to control and manage to tight deadlines
• Flexible, able to find solutions in uncertain or unknown circumstances, comfortable working ‘in the grey’
• Highly numerate and confident with data and measurement
• Experience in managing third party agencies to deliver results
• Solid project management skills with the ability to influence stakeholders
• Experience of working with task management tools: Microsoft Word, Excel, Trello, Google Docs

Come and Discover Different at TJX. From opportunity and teamwork to growth, we think you’ll find that it’s so much more than a job. When you’re a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding the greatest deals and fantastic style. Best of all? They have a lot of fun doing it.We care about our culture, but we also prioritise the important things like competitive salaries, solid benefits and plenty of room to grow in your role. It’s our way of empowering you to make your career here.We consider all applicants for employment without regard to age, disability, gender, gender reassignment, marriage and civil partnerships, pregnancy and maternity, race, religion or belief and/or sexual orientation.

Expected salary

Location

Watford, Hertfordshire

Job date

Fri, 28 Feb 2025 05:11:06 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (vacanciesin.eu) you saw this job posting.