Content Marketing Coordinator in France

  • Contract
  • France
  • Posted 4 months ago

Pearson

vacanciesin.eu

Your Opportunity

The Content Marketing Coordinator reports to the EMEA Head of Digital Marketing and, in partnership with our Content Marketing Manager, supports the development and execution of all campaign and non-campaign digital assets, product collateral, sales enablement solutions, and thought-leadership content. You will look to drive content downloads and lead generation through gated content solutions.

In collaboration with our Customer Marketing Managers, you will be supporting and delivering content to best support our cross-customer brand campaigns, and customer-only brand campaigns, as well as non-campaign-specific initiatives. You will play an important role in contributing to the creation of engaging content across different platforms and supporting the coordination of country campaign adaptation, to appropriately fit market needs.

Alongside the Content Marketing Manager, you will also be in charge of the management of campaign and non-campaign social media content, ensuring consistency of messaging, creative, and brand identity. You may also be asked to lead on non-campaign initiatives specific to regional business initiatives/requirements

Key Responsibilities

  • In combination with the Customer Marketing Managers, Content Marketing Manager, and Visual Designer, develop, support and execute compelling and thought-provoking digital assets, product collateral, sales enablement, and thought-leadership content

  • Liaise closely with the US clinical marketing team to ensure best use of existing content initiatives

  • Work closely with local stakeholders to appropriately coordinate the adaptation of campaigns, and their corresponding content, for each country

  • Work alongside the Content Marketing Manager to drive forward our organic social presence through the development of appropriate campaign and non-campaign social messaging

  • Working across multiple content types for marketing and sales enablement pieces including PDF, infographic, video, web, social media, and offline marketing collateral (booth design, leaflets, flyers, and slide decks)

  • Work closely with our Visual Designer to appropriately translate design needs, and support efficient content development processes

Our Successful Candidate

You are someone with good experience in content marketing, strong organisation skills, excellent attention to detail, and stakeholder management. You have the ability to collaborate effectively in a team environment with different cultures. Good understanding of content marketing solutions, and how best to use content at each stage of the buying journey. Strong communication and relationship management skills to be able to understand and translate localised requirements.

Competencies for success

  • Educated to degree level in a related field

  • 1-2 years of experience in a content marketing role

  • Good knowledge of key content types inc PDF, Infographic, Video

  • Good understanding of content marketing principles

  • Good knowledge of organic social platforms – Facebook, LinkedIn, X (Twitter), Hootsuite, Sprinklr

  • Strong ability to collaborate and build relationships with multiple stakeholders across different countries and languages

  • Excellent communication skills

  • Proficient in English

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Assessment & Qualifications

Schedule: FULL_TIME

Req ID: 13964

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