CRM Campaign and Communications Coordinator

Post Title: CRM Campaign and Communications Coordinator

SBU/Department: Marketing & Communications, Insight & CRM

FTE: 1.0 FTE

Duration of Contract: Permanent

Salary: UH6 £31,396pa to £33,966pa with potential to progress to £37,099pa by annual increments on achieving designated skills and experience.

Annual Leave: 25 days plus standard public holidays and an additional 4 days including the closure of our office between Christmas and New Year

Location: Maclaurin Building, Hatfield

At the University of Hertfordshire, we are passionate about powering all of our students and staff to achieve their potential. We aim to deliver a world class student experience and develop life long relationships with our graduates. We are looking for a skilled and proactive CRM Campaign and Communications Coordinator to join our Marketing and Communications Team at the University of Hertfordshire, based in Hatfield.

Main duties and responsibilities

The CRM Campaign and Communications Coordinator will work within the CRM team as part of the wider Marketing and Communications department. You will assist the marketing department in building engagement with potential students, applicants, staff and alumni through the creation and delivery of high quality communications through effective use of the University’s Customer Relationship Management (CRM) Systems.

The role will involve managing the co-ordination of communication campaigns, typically via email, SMS or direct mail. Typically this would involve liaising with marketing colleagues to gather and review content, confirm campaign requirements, build email templates and forms as required, and report on the effectiveness of campaigns in relation to their objectives.

The post holder will work with the CRM Team and colleagues to improve the quality of data and information within the CRM to optimise engagement through campaign activity.

Skills and experience required

The post holder will have proven experience in campaign and comms management and proven CRM experience and knowledge ideally within a marketing or sales context.

They should have a firm understanding of CRM segmentation and related processes including a familiarity with Data Protection standards and GDPR.

You should have direct experience in managing bulk email applications, particularly in a cloud environment.

Excellent communication skills and a high level of attention to detail are additional key requirements.

It is desirable that the post holder has good working knowledge of HTML and/or knowledge of SQL queries and concepts. Evidence of experience using CRM systems Raisers Edge, Salesforce would be an advantage.

Qualifications required

A minimum of Degree or equivalent qualification or proven work experience

Please view the job description and person specification for a full list of the duties and essential criteria.Please attach a personal statement showing clearly how your skills and experience match the Person Specification.

Contact Details/Informal Enquiries: Lindsay Tuke, CRM Manager, [email protected]

Closing Date:  18th September 2023

Interview Date: To Be Confirmed 

Reference Number:053657

Date advert placed:31st August 2023

Our vision is to transform lives: UH is committed to Equality, Diversity and Inclusion and building a diverse community. We welcome applications from suitably qualified and eligible candidates regardless of their protected characteristics, and recognise there are different ways applicants may achieve the criteria in this document. We offer a range of employee benefits including generous annual leave, flexible location opportunities within the UK, discounted Sports Village memberships and free Active Staff sessions, personal and professional development and family-friendly policies. #GoHerts