CRM & Marketing Automation Specialist

Job title:

CRM & Marketing Automation Specialist

Company:

Signaturit Group

Job description

ABOUT USSignaturit Group is the Europeen champion of complete and secure digital transactions. Thanks to a modular platform, we automate transactional processes, from identity verification and KYC to electronic signature and legal archiving. More than 100 thousand customers rely on our solutions to accelerate their business activities, while optimizing their operations.
As a certified Trusted Service Provider, we control over 35 million documents and carry out more than 180 million signatures a year, guaranteeing security, compliance and legal value.In France, you may know us as Universign (for electronic signatures) and VIALINK (for client onboarding and KYC).Today, more than 400 experts and passionate professionals, based in Paris, Barcelona and Valencia, are working every day towards our shared success.What you will do at Signaturit 🚀

• As a CRM & Marketing Automation Specialist within the marketing team, you will be responsible for planning, executing, and optimizing all marketing communications aimed at both leads and customers — from first touch to conversion and retention.
• Your role will be key to delivering a seamless and personalized experience throughout the Lead & Customer Journey, using automation tools like HubSpot and ensuring accurate tracking and performance analysis of all campaigns.

What we believe should contribute to your success in this context 🎯

• Design, execute, and optimize one-shot global (Spain and France) campaigns with the Demand Gen Team Lead.
• Design, execute and optimize automated nurturing workflows across all stages of the funnel (prospects and customers).
• Proactively contribute to both the improvement and innovation of the customer and partner journey by identifying pain points and proposing new ideas based on insights and data.
• Manage and maintain the CRM (HubSpot): properties, smart lists, forms, workflows, and related assets.
• Ensure accurate lead tracking (UTMs, sources, conversions, Linkedin Ads forms connection) and correct sync health integration with Salesforce.
• Identify campaign bottlenecks and propose data-driven improvements.
• Implement and manage A/B tests to optimize message performance and user engagement.
• Ensure database quality, proper segmentation, and up-to-date lead lifecycle stages.
• Analyze opportunities to better understand, refine, and validate our buyer persona(s).
• Monitor and analyze KPIs across all stages of the funnel.
• Build and continuously update dashboards for performance tracking and stakeholder visibility.
• Collaborate with sales and marketing teams to align campaign goals and lead quality feedback.
• Support CRM migration projects where needed (Salesforce experience is a plus).

What we’re looking for✅

• Previous experience in a similar role, ideally in a B2B SaaS environment.
• Solid knowledge of HubSpot or other CRM/marketing automation platforms.
• Analytical mindset, proactive attitude, and result-oriented approach.
• Experience creating personalized and goal-oriented campaigns.
• Ability to collaborate with cross-functional teams.
• Experience with Salesforce and CRM migration projects is a strong plus.
• Fluency in Spanish and English is required. French is a plus.

Indicative Interview Process (may vary if needed, but we’ll try our best to anticipate and inform):

• HR Discovery Call (30 min)
• 1st interview with our business (direct report)
• Business case
• 2nd interview with our business & business case feedback
• Reference check

Why Join Us 🤝

• 👩🏽‍💻 Flexible hybrid work set up
• ⏰ Flexible working hours
• 🏥 Health Insurance
• 🍽️ Meal Vouchers (Ticket restaurants)
• 💂🏼‍♀️ Language classes offered in English or French
• 📚 Access to specialized technical training platforms
• 🎂 Celebrate your birthday with a day off

Join Our Vision 🎯Be part of Signaturit Group’s journey to revolutionize digital transactions across Europe and beyond. We are excited to welcome fresh talent who are eager to make a meaningful impact in the digital world.👉🏽 For more information, explore our and discover how you can contribute to our mission.We are looking forward to meeting you!

• The use of the masculine gender has been adopted for ease of reading and is not intended to be discriminatory.

At Signaturit Group, we’re growing fast and inviting forward-thinking talent to join us in shaping the future of secure digital transactions!You’ll collaborate with diverse teams on innovative projects that make a global impact, whether in tech, sales, customer success, or marketing.

Expected salary

Location

Barcelona

Job date

Thu, 19 Jun 2025 22:48:11 GMT

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