Customer & Channel Marketing Lead

Job title:

Customer & Channel Marketing Lead

Company:

BP

Job description

Entity: Customers & ProductsJob Family Group: Marketing GroupJob Description:Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.Would you like to discover how our diverse, hardworking people are leading the way in making energy cleaner and better – and how you can play your part in our world-class team?Join our Team and advance your career as a:Customer & Channel Marketing LeadAs the Customer & Channel Marketing Lead, you will develop customer offers, digital assets, channel content and customer toolkits for your market and operational area, adapting what’s received in the global activation toolkits, ensuring alignment to the regional/NoE strategic priorities. You will work as a critical part of the local market team, collecting and analysing local customer, campaign and market insights, ensuring they inform local plans and strategies, and can be fed back into strategies co-created with Networks of Excellence . Working with the Hub, you will support the execution of marketing activities, programs and offers for all channels, and enable channel partners to deliver a seamless and engaging customer experience, whilst also growing our market share.In this role you will:

• Plan offers as part of the CRM journey and plan, implement and communicate them within customer lifecycle pathways in close cooperation with the Hub in this area.
• Optimise the multi-channel customer experience and develop promotional activities for the operational area, considering the latest technology trends and tools to increase the BPme app user base and user engagement. Use market scanning and trend analysis to inspire customer-centric promotional concepts and content.
• Collate and analyse local market intelligence and collaborate with your peers to identify customer growth opportunities for your market and share insights with local and global teams, including competitive benchmarking across fuel and café offers, and preparing regular insight-based summaries and recommendations to inform promotional and communication strategies.
• In close collaboration with the Hub and agency partners, adapt digital assets, including CRM journeys, loyalty and promotional programs, and web/chat tools, ensuring alignment with technical and compliance requirements, and using the relevant sponsorship and brand communication assets.
• Provide guidance to teams we work with on sales enablement efforts, digital customer service activities, and channel partner marketing and training initiatives, re-using or adapting relevant materials and assets where possible.
• Recommend and implement A/B testing and experimental activities to improve the digital customer experience in order to increase customer value, build a sense of appreciation and increase the number of active users of digital solutions, in line with the organisation’s strategic objectives.
• Support the engagement and day-to-day management of local sponsors, Key Opinion Leaders (KOLs), partners and affiliates involved in delivering the customer experience.
• Work closely with marketing and business partners to ensure plans and results are aligned with our marketing and business strategy; use your operational experience to support the planning and budgeting processes within your wider team.
• Work closely with the Hub to provide insights and action recommendations to the marketing team based on analyses of campaign performance, CRM effectiveness and in-app communications, with the aim of increasing the number of app users, their value to the organisation and the team’s important metrics.
• Ensure everyone on the team is up to date on trends and changes in customer channels, such as eCommerce, to enhance marketing effectiveness.
• Be responsible for meeting or exceeding campaign metrics for your focus area. Increase Hub utilisation, asset and content re-use, and the fulfilment of SLAs year-on-year.

What You will need to be successful:

• 3-5 years’ experience in customer and channel marketing, with a focus on campaign execution and optimisation, preferably in a multi-national matrix organisation, including working with Salesforce.
• Experience in large scale customer-centric initiatives
• Good digital and business insight and analytical skills to track performance and identify actionable insights.
• Knowledge of digital marketing tools and CRM systems.
• Collaboration and communication skills to support team initiatives and align with partners.
• Proactive mentality with an eagerness to stay ahead of trends in customer experience, marketing channels and the competitive landscape.
• Confidence in making decisions within the guidelines of the process, as well as finding opportunities to remove bottlenecks, ease the process or improve efficiency, without compromising quality.
• Strong project management skills

At bp, we provide the following environment and benefits to you:

• A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
• Possibility to join our social communities and networks
• Learning opportunities and other development opportunities to craft your career path, including access to LinkedIn Learning, Coursera and GetAbstract
• Life and health insurance, medical care package, Employee Assistance Program with psychological and legal support
• Additional days off
• Equity matching program
• And many other benefits

Please read the content of the following Internal Reporting Procedure. Reading it signifies confirmation of familiarity with the content of the document. / Proszę przeczytać poniższą „Procedurę zgłoszeń wewnętrznych”. Przeczytanie jej oznacza potwierdzenie zapoznania się z treścią document.At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life.Travel Requirement Negligible travel should be expected with this roleRelocation Assistance: This role is eligible for relocation within countryRemote Type: This position is a hybrid of office/remote workingSkills: Agility core practices, Customer centric thinking, Customer Segmentation, Customer value proposition, Decision Making, Digital fluency, Generating customer insights, Loyalty Management, Sector, market, customer and competitor understandingLegal Disclaimer:We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please .If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

Expected salary

Location

Kraków, małopolskie

Job date

Tue, 22 Jul 2025 22:12:20 GMT

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