Data Driven Marketing Manager – South Europe

Job title:

Data Driven Marketing Manager – South Europe

Company:

Kenvue

Job description

DescriptionKenvue is currently recruiting for a Data Driven Media Manager – South Europe ClusterStart Date : As soon as possibleWho we areAt Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands – including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.What you will doKey Objectives:

• Develop and execute comprehensive audience segmentation and data driven strategies to maximize continuous reach of Kenvue brands category buyers.
• Lead Media Agency team to utilize advance knowledge of the Ad tech ecosystem to exploit and execute precise and efficient programmatic media strategies.
• Collaborate and influence Kenvue Media team to foster Media innovation as a critical part of Kenvue Media Planning (Connected TV, Digital Out of Home, Geo localized targeting, Retail Media, etc.

Roles and Responsibilities:

• Countries in Scope: Southern Europe (SE), made up of more than 15 countries being mainly focused on Spain, France, Italy, but also supporting countries as Portugal, Greece or Romania.
• Lead Retailer Data Projects, obtaining shoppers insights and deliver offsite targeting from strategy to execution.
• Lead audience shaping and RETAIL data strategy, utilizing high-quality data to target FMCG buyers. Partner with top data providers, leveraging retail data from sources like brick-and-click stores and Amazon.
• Elevate Media Agency performance, focusing on Digital and Data teams. Lead programmatic media campaigns and DSP strategy to align with marketing goals and KPIs. Enhance Programmatic Supply Path Optimization for better brand safety, trackability, and delivery quality.
• Boost Contextual targeting by setting guidelines, finding partners, and integrating tactics into Digital Planning.
• Streamline CRM Process among agency, Brand, and local teams, including frequent reporting. This includes loyalty programs and online promotions.
• Increase Media Analytics adoption by establishing Digital Media Analytics Fundamentals with Brand and Country teams for better decision-making.

What we are looking forSkills and Experience:

• Bacheor in Marketing or technical specialization
• 5 years minimum of experience in Digital Marketing on the scope of the mission.
• Fluent in English (French and Spanish highly valuated).
• Expérience on collaborative and complex environments as multi country and multi brand Companies.
• Advanced skills in strategy and execution of programmatic media campaigns.
• In-depth understanding of the Ad tech ecosystem and programmatic buying processes. (Proficiency in using DSPs, CAPI integrations, tagging, etc)
• Demonstrate a strong track record of successful strategy development and execution in the area of Retail Media.
• Proven experience in identifying and leveraging data providers for precise audience targeting, especially within FMCG categories.
• Strong background in media planning and execution, with a focus on data-driven strategies.

Competencies:

• Strategic thinker with the ability to translate business objectives into effective media strategies.
• Analytical mindset with strong data interpretation and decision-making skills.
• Excellent communication and collaboration abilities to work effectively with cross-functional teams.
• Proactive and innovative approach to staying ahead of industry trends and technologies.
• Results-oriented with a focus on achieving measurable outcomes.

What’s in it for you

• Competitive package
• Medical Insurance
• Pension plan
• Wellness progam
• Learning & Development Opportunities
• Employee Resource Groups
• Flexible schedule – Hybrid mode
• Canteen on site

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

Expected salary

Location

Madrid

Job date

Thu, 16 Jan 2025 23:01:26 GMT

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