Demand Generation Director

Job title:

Demand Generation Director

Company:

dentsu

Job description

Job Description:At Merkle, we are leaders in delivering data-driven customer experience management (CXM), combining strategy, technology, and creativity to transform organizations across industries. As part of dentsu, a global network spanning 145 markets, we leverage our local expertise and global reach to craft personalized, omnichannel solutions that drive meaningful outcomes for our clients. We are expanding our demand generation capabilities and seeking an experienced leader to shape and execute our growth strategy, driving impactful revenue growth through innovative marketing initiatives.Role Overview
We are seeking a highly skilled and experienced Director of Demand Generation to lead Merkle’s efforts in driving top-of-funnel growth and building a strong pipeline of high-quality leads. In this role, you will play a critical part in shaping Merkle’s demand generation strategy, working closely with the Chief Growth Officer, NE and local markets CEO to drive scalable campaigns, nurture leads, and elevate the Merkle brand. You will oversee multi-channel campaigns and collaborate across teams to optimize lead generation, customer acquisition, and ultimately revenue growth.You will be responsible for:

• Demand Generation: Define and execute a comprehensive demand generation plans aligned with Merkle’s growth objectives.

• Campaign Management: Plan, create, and manage multi-channel campaigns, including digital marketing, email, webinars, events, and more, to generate leads.

• Lead Nurturing: Design and implement lead nurturing programs to convert prospects into high-value sales opportunities.

• Account-Based Marketing (ABM): Develop and execute ABM strategies to engage key enterprises, startups, and other high-potential targets.

• Collaboration: Partner with sales, client and marketing teams to align demand generation efforts with the broader go-to-market strategy.

• External Agency Management: Manage relationships with external agencies and vendors to support demand generation initiatives.

What Success Looks Like
Your success in this role will be defined by your ability to drive significant growth in demand generation, optimize lead conversion rates, and elevate the Merkle brand. Specifically, we will measure your success in the following areas:

• Growth in marketing-generated revenue and high-quality leads.

• Successful execution of multi-channel campaigns, achieving performance targets.

• Development of a strong demand generation culture and understanding within the region and markets

Qualifications & Experience

• 10+ years of experience in demand generation, digital marketing, or related fields, with a proven track record in executing high-impact campaigns.

• Strong expertise in marketing automation tools, CRM systems, and data analytics platforms

• Experience with Account-Based Marketing (ABM) strategies and multi-channel marketing campaigns.

• Excellent analytical skills, with the ability to track, measure, and optimize marketing initiatives.

• Proven experience in building, managing, and mentoring high-performing teams.

• A deep understanding of demand generation best practices, trends, and tools.

• Strong communication skills and the ability to collaborate across multiple teams and stakeholders.

Working at Merkle
At Merkle, we believe in creating a workplace where you can thrive both professionally and personally.

• Flexible working conditions (remote and in-office options).

• Competitive benefits, including health insurance and a strong pension scheme.

• Opportunities for growth through regular training, certifications, and mentoring.

• A dynamic work environment with a focus on innovation, collaboration, and growth.

Why Join Us?

• Lead the growth and development of a high-performing demand generation function within a globally recognized CX consultancy.

• Work alongside passionate, driven professionals in a collaborative and fast-paced environment.

• Competitive salary, benefits, and a vibrant workplace that values creativity and growth.

Working at Our Company
We value our people as much as our clients, offering a workplace where you can thrive personally and professionally:

• Flexible working conditions (remote and in-office options).
• Competitive benefits, including health insurance and a strong pension scheme.
• Opportunities for growth through regular training, certifications, and mentoring.
• A vibrant workplace with fun activities, events, and a strong sense of community.

Additional information:
Please do not hesitate to send in your application and CV/LinkedIn profile as soon as possible. We are conducting interviews on a ongoing basis, so please dont wait to apply! #LI-MERKLE #LI-Onsite #LI-TH2Location: CopenhagenBrand: MerkleTime Type: Full timeContract Type: Permanent

Expected salary

Location

København

Job date

Thu, 27 Feb 2025 05:52:22 GMT

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