Digital Brand Manager

Job title:

Digital Brand Manager

Company:

Convatec

Job description

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.comAt Convatec, we’re transforming our business for the better. Better products. Better ways of working. And better ways of delivering for our customers and each other. We’re aiming for nothing short of excellence. Join us on our journey to #ForeverCaring as Digital Brand Manager, and you’ll do the same.Your Key duties and Responsibilities:Develop and execute the Benelux Digital brand planLead DtC acquisition/nurturing brand campaigns by collaborating with teams across different verticals such as CIC, Global marketing, creative, legal, and so onDevelop and optimize digital platforms and DtC and HCP marketing campaigns (Set goals, Measure performance, Analyze results, Implement changes) and align them with the offline activitiesOptimize and expand our Me+ activities towards Ostomy usersTrack campaign and launch effectiveness in CRM, ShowPad, TalkDesk, PowerBI, Google analyticsOptimize the patient/consumer journey by monitoring the cNPS (Consumer Net Promoter Score)Detect consumer painpoints and develop plans for corrective actionsMaintain budgets, predict market trends and sales, along with assessing KPI and ROIWork closely with CIC team and optimize DtC & me+ platformsOur requirements:Bachelor’s or Master’s degree in (Digital) Marketing, (Digital) Communication or a related fieldThe brand manager should be flexible and easily adapt to the dynamic and transitional market of todayThe brand manager should have previous experience in a similar role (5+ years of experience)Ability to multitask in an environment with shifting priorities and time-sensitive deadlines.Ability to think creatively and work cross-functionally within the brand manager job scope.Digitally savvy and the ability to map / make the customer journey enrichingStrong analytical and logical skills.Strong oral and written skills requiredAbility to work independently and self-starter attitude is required to succeed in this roleLanguagesFluent in Dutch (mother language)Fluent EnglishPlus: FrenchOur products make a big difference every day. So will your contribution.The work you do will mean more, because it’ll make things better for yourteam, our business or our customers’ lives. It’ll inspire you to deliver toyour very best. And we’ll be right behind you when you do.This is a challenge more worthwhile. This is work that’ll move you.#LI-AP1#HybridBeware of scams online or from individuals claiming to represent ConvatecA formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at .Equal opportunitiesConvatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.Notice to Agency and Search Firm RepresentativesConvatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.Already a Convatec employee?If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View “Convatec Internal Career Site – Find Jobs”. Thank you!

Expected salary

Location

Utrecht

Job date

Wed, 12 Feb 2025 01:20:49 GMT

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