Director, Marketing (Data and Digital) in Lyon, France

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

When you’re part of Thermo Fisher Scientific, you’ll do challenging work, and join a team that values performance, quality and innovation. As part of a successful, growing global organization you will be encouraged to perform at your best. With revenues of more than $40 billion and the largest investment in R&D in the industry, we give our people the resources and chances to create significant contributions to the world.

The job:

As Director, Marketing (Digital & Data), you will craft and implement a strategy to improve Fisher Scientific Europe’s commercial performance through data-driven marketing. You will coordinate teams dedicated to lead generation, paid media/SEO, on-site conversion, automation and analytics/intelligence. Collaboration with sales and portfolio functions, as well as other commercial divisions and centres of excellence, will be vital.

You can learn more about the Fisher Scientific portfolio and eCommerce site here (https://www.fishersci.co.uk/gb/en/home.html) .

This role is fully remote (work from home) based anywhere in Europe. Regular international travel – up to 20% pa – may be required.

What will you do?

• Lead and develop Fisher Scientific Europe’s data and digital team to strengthen its maturity and capability.

• Improve our data science programs by using predictive analytics, AI, and machine learning to find the best selling and marketing opportunities. Provide these insights to our sales teams and apply them to our marketing channels.

• Generate new customers, identify engaged website visitors, and boost findability for Fishersci products in the digital environment.

• Collaborate with sales leadership and sales operations to devise initiatives that align with sales objectives and targets. Use data science, commercial automation and digital programs to improve sales efficiency and optimization.

• Apply data to personalize customer engagement. Implement digital merchandising strategies to grow the market basket and convert customer sales.

• Help the analytics team draw out actionable insights and implications from customer and marketing data.

• Champion a strong and passionate team culture: Build inclusive work environments, cultivate talent, and encourage cross-functional integration, all while aligning with RSD EU priorities.

• Reporting to the Senior Director, Marketing, RSD Europe.

Who we are looking for:

Education:

• Master’s degree in Business, Marketing, Data Science, or a related field, or equivalent work experience.

Experience:

• Extensive experience leading data-driven digital marketing initiatives.

• A track record in B2C eCommerce or retail, with a strong focus on data strategy, digital transformation, and marketing innovation.

• A proven team leader who motivates and develops talent.

Skills & Capabilities:

• Knowledge of digital marketing technologies, including marketing automation, salesforce automation, predictive marketing, and targeted advertising.

• Experience planning and implementing digital marketing strategies across SEO/SEM, email marketing, display advertising, retargeting, and social media campaigns.

• Expertise in data science methodologies, including predictive analytics, AI, and machine learning, and their application to marketing and sales.

• Experience with conversion optimization, customer segmentation, and personalization to drive customer engagement and sales.

• Advanced level of English

Collaboration & Customer Engagement:

• Proven record of successful teamwork with sales and other cross-functional team members.

• Experience in demand generation and using data to identify and convert new leads.

• Strong interpersonal skills with the ability to present insights and strategies to senior leadership.

Technical Proficiency:

• Proficiency in data-driven marketing platforms and tools, including Salesforce, and data visualization tools.

• Familiarity with tools for commercial automation, digital merchandising, and driving sales efficiency through data.

What’s in it for you:

We offer competitive remuneration, an annual incentive plan bonus scheme and a range of employee benefits! Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.

About us:

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us (https://jobs.thermofisher.com/i/global/en/5-reasons-to-work-at-thermo-fisher-scientific) . As one team of 100,000+ colleagues, we share a common set of values – Integrity, Intensity, Innovation and Involvement – working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.