Job title:
E-commerce Brand Manager (American Brands)
Company:
L’Oréal
Job description
At L’Oréal Consumer Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable.We embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world, thanks to the diversity of our brands and their communities.The Consumer Product Division is the world leader in mass cosmetics, with both valorized and affordable skincare, makeup, haircare and make-up brands recommended by both professionals and real people, distributed in drugstores, hypermarkets and discounters.E-commerce Brand Manager American Brands (Maybelline New York and NYX Professional Make-up, Consumer Products Division)Now we are looking for an entrepreneurial & senior professional with a strong ecomm / marketing background, that will lead Maybelline New York and NYX PM ecomm part of the business, with the ability to lead and inspire a team of brilliant minds to bring beauty innovation across channels.Your responsibilities
- E-commerce Strategy & Acceleration: You are responsible for leading and driving the brand’s e-commerce acceleration strategy, focusing on hero products, content, and events. This includes defining e-commerce business ambitions and setting time-bound objectives in collaboration with the e-commerce tribe.
- Cross-Functional Collaboration: You will work closely with various teams, including marketing Brand Managers, Advocacy/Social Brand Managers, the CPD e-commerce tribe, to ensure the brand’s e-commerce objectives are met.
- Marketing Initiative Integration: Your role involves leveraging marketing initiatives such as Gifts with Purchase (GWP), sampling, media linking, and advocacy to create a consumer-centric, full-funnel approach that aligns with e-commerce retailers
- Budget Management: You hold the budget for brand e-content A&P (Advertising & Promotion) and media A&P, supporting efficient investment in cooperation with the E-commerce Activation Team.
- Activation Planning & Execution: You own the yearly, quarterly, and monthly activation plan from the brand’s perspective.
- Hero Product Management: You are responsible for leading the performance review and revision process for brand hero products. This also includes creating and updating Product Detail Page (PDP) content for brand heroes and new launches according to guidelines, and generating/improving Ratings & Reviews (R&R) activation for these products with customers.
- Consumer Insights & Targeting: You will provide input for e-commerce media and CRM targeting, utilizing insights and the brand’s consumer target group and usage data.
You’re The Perfect Match if:
- You have around 3 years of experience in E-Commerce within fast-paced companies. You have passion for understanding the needs of consumer; ability to interpret them and propose creative, innovative solution to meet these needs, but also:
- Have proven track of records in boosting brand’s performance in e-commerce.
- Familiar with Google Analytics, e-commerce platforms and CMS.
- Preferred – familiar with Jira or equivalent system.
- Strong planning, project management skills and commercial way of thinking.
- Networking and proactive mindset.
- Consumer centric approach.
- Fluency in English and Polish.
- Have passion for beauty and natural curiosity for skin care.
We Can Offer You
- Wide benefits package including sports card, private health care, life insurance, pension package and internal boutique with a discount.
- Share in profit.
- Friendly and dynamic work atmosphere in diverse environment of the market beauty leader.
- Possibility to gain hands-on experience in ambitious projects.
- Mentor’s guidance and #Learningneverstops mindset: wide learning and e-learning package (more than 22k courses and educational resources).
- Dedicated Buddy from day one!
- Community engaged in Sports and CSR activities.
- Plenty of opportunities to grow – cross-divisionally and functionally.
- Amazing, sustainable and functional office in the center of Warsaw.
We are open for candidates with disabilities.
Expected salary
Location
Warszawa, mazowieckie
Job date
Sun, 20 Jul 2025 03:03:14 GMT
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