EMEA Marketing Manager – Aftermarket / Parts

Job title:

Company:

Dikton

Job description

Descrizione aziendaOur Client is a leading international Company operating in the Industrial Machinery business on global scale. In order to strengthen their Regional Management Team, they’re looking for an EMEA Marketing Manager – Aftermarket / Parts.PosizioneKey Responsibilities1 – Product Portfolio Leadership:

Strategically lead and oversee all product development initiatives for core Parts families;
Ensure portfolio breadth and depth, competitive supplier base management, and value-driven price positioning to meet current and future market demands;
Drive supplier performance and innovation in alignment with product lifecycle and customer usage patterns;

2 – Strategic Pricing & Revenue Management:

Collaborate closely with other Corporate teams to define and implement pricing strategies across business units on common parts;
Develop market-based pricing processes, capturing field intelligence to enhance competitiveness and profitability;
Design and optimize dealer incentive schemes aligned with revenue growth and customer retention objectives, that will ultimately reward Dealer & Customer Loyalty;

3 – Business Intelligence & Performance Management:

Lead the consolidation and automation of all KPI rep:orting for Parts & Services performance-centralized at both dealer and business levels;
Ensure data integrity through rigorous categorization, harmonization, and reporting frameworks;
Establish a robust performance measurement system to evaluate promotion effectiveness and track strategic KPIs;

4 – Communications & Dealer Engagement:

Lead the creation of high-impact marketing collateral including brochures, flyers, and digital content;
Drive dealer engagement through regular communication campaigns, dealer call-ins, e-marketing initiatives, and promotional alignment;

5 – Strategic Business Planning & Leadership:

Lead the development and delivery of the regional Aftermarket Strategic Business Plan, collaborating cross-functionally with product, sales, and service teams;
Own the delivery of strategic milestones, initiatives, and executive-ready presentation decks for global and regional reviews.

Requisiti

7-10 years of progressive leadership experience in Aftermarket, Marketing, or Business Development within industrial sectors;
Proven success in managing large portfolios and multi-national supplier & dealer networks;
Strong background in pricing strategy, data analytics, and digital transformation initiatives;
Demonstrated ability to influence cross-functional teams and drive organizational change;
Strategic and analytical thinker with a hands-on, results-oriented approach;
Deep knowledge of aftermarket ecosystems, dealer networks, and product lifecycle dynamics;
High proficiency in data platforms, ERP, CRM, and digital commerce technologies;
Exceptional communication, leadership, and stakeholder management capabilities.