External Communications Manager, Tax and Accounting Europe

Job title:

External Communications Manager, Tax and Accounting Europe

Company:

Wolters Kluwer

Job description

At Wolters Kluwer, our brand is more than a name—it’s a promise to empower professionals with trusted solutions that help them succeed. As the Communications Manager for our Tax & Accounting (TAA) division in EU, you will play a pivotal role in shaping how our TAA solutions connects with their audiences, driving external visibility for our businesses, executives, subject matter experts and brands.In this role, you will lead transformative initiatives to enhance external visibility or our solutions, promote media relations and PR in priority EU markets, and deliver programs that amplify awareness and trust from our audiences to our solutions.Working across businesses, functions, and geographies, you will bring creativity and alignment to every facet of our external communications efforts, ensuring they resonate deeply with customers and support TAA’s strategic goals.This is an opportunity to join a high-impact team and make a meaningful difference. If you’re a creative communicator, with solid PR and Media Relations expertise, who thrives on collaboration, innovation, and delivering measurable results, this role offers the perfect platform to do your best work.Basic FunctionThe Communications Manager TAA EU, reporting to the Associate Director of Corporate Affairs & Communications, TAA, will lead the development and execution of regional and local external comms initiatives for Wolters Kluwer Tax & Accounting (TAA).This role will drive initiatives to strengthen brand value, optimize external visibility, and increase awareness across key markets and audiences. As a central collaborator, the Communications Manager will work across divisions, functions, and geographies to deliver consistent and impactful brand messaging that aligns with TAA’s strategic goals.The ideal candidate will have a proven track record in PR and Media Relations in EU countries, solid experience in driving thought leadership and promoting executive visibility, with expertise in both strategic planning and tactical execution.ESSENTIAL DUTIES AND RESPONSIBILITIES

• Provide strategic communications counsel to the regional team across Europe as a talented external communications professional with an excellent sense of judgment and the ability to earn trust
• Execute comprehensive external communications/media relations strategies, plans, and activities in support of the TAA division in the UK/Europe region
• Manage and develop externally focused communications materials to include but not be limited to: press releases, stand-by statements, news alerts, media briefings, targeted emails to editors/reporters, FAQs, and by-lined articles
• Proactively pitch and engage with targeted reporters and media outlets to educate them on the TAA journey in the region and create greater visibility (via attributions) for the division and its business units regionally
• Partner closely with relevant Branding & Communications, Marketing, and other leaders, to ensure alignment with market messaging and initiatives;
• Provide strategic counsel to executive leadership
• Leverage insights for stories to build external awareness, typically with media/analysts/influencers, ensuring integrated approach with Branding & Communications.
• Build and maintain strategic partnerships with key media outlets, industry publications and other influencers – pitch stories to key publications with a planned and regular cadence
• Create media/analyst meeting opportunities for executives and Subject Matter Experts (SMEs), in support of strategic divisional plans and objectives.
• Manage award pitches and relevant analyst rankings nominations
• Monitor media and notify internal stakeholders of time-sensitive issues, events or coverage, mitigating negative coverage;
• Govern and leverage external agency partners and vendors to ensure the provision of high impact, consistent and effective messaging;

JOB QUALIFICATIONSEducation

• Bachelor’s degree in communications, PR or journalism.
• Advanced degrees or certifications in external comms and marketing are a plus.

​Experience

• Strong experience of media relations/external communications (all within a corporate or public relations agency environment)
• Existing set of strong media contacts across Tier 1 media, trade publications, and broadcast

Skills and Competencies

• Native or near-native fluency in English (written and oral). Fluency in other European languages is a plus.
• Strong overall media relations expertise including in-depth experience with relevant tools, tactics, strategies, data, reporting, and analytics
• Deep level of expertise in message development & content creation
• Outstanding communication skills (verbal, written and interpersonal)
• Adept at understanding and prioritizing complex information, reporting and requests.
• Rigorous attention to detail and a strong focus on accuracy, with exceptional research and analytical skills.
• Exceptional organizational skills; must be able to juggle simultaneous projects
• A strong team ethic, keen to learn new skills, share expertise and accept feedback.

Expected salary

Location

Alphen aan de Rijn, Zuid-Holland

Job date

Sat, 25 Jan 2025 07:16:39 GMT

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