Field Marketing Coordinator SMITH – Central Europe (Bike & Snow Focus)

Job title:

Field Marketing Coordinator SMITH – Central Europe (Bike & Snow Focus)

Company:

Safilo Group

Job description

The RoleWe’re looking for a passionate, hands-on Field Marketing Coordinator to boost Smith’s presence in the bike and snow scenes across Germany, Austria, Italy, and France. This role is ideal for someone who lives and breathes the outdoor lifestyle, understands the importance of authentic brand experiences, and is eager to get out in the field to create impact where it matters most—on the ground, in the mountains, and at retail.Key Responsibilities

• Event Activation

• Plan and execute local and regional events (bike festivals, ski tests, grassroots meetups).
• Represent Smith at trade and consumer events to grow brand awareness and loyalty.
• Manage event logistics and ensure consistent, high-quality brand representation.
• Community Engagement

• Build and maintain relationships with athletes, ambassadors, and local outdoor communities.
• Support grassroots programs and product seeding to drive trial and advocacy.
• Activate partnerships with bike parks, ski resorts, and community hubs.
• Retail Marketing

• Work with sales reps to support key retail partners.
• Coordinate in-store activations, POS displays, and local marketing campaigns.
• Track in-store execution, merchandising, and brand visibility.
• Content & Social Media

• Capture local content at events and retail visits.
• Highlight athletes, communities, and authentic brand moments.
• Feed ideas and assets to the social media team to amplify local stories.
• Regional Focus & Travel

• Own the field marketing calendar across Central Alps (Germany, Austria, Italy, France).
• Travel frequently (up to 70%) to support events and activations.

What We’re Looking For

• 1–3 years’ experience in field marketing, events, or community engagement—ideally in outdoor/sporting goods.
• A genuine passion for bike and snow sports, with real-world experience in those communities.
• Comfortable working independently, on the road, and coordinating multiple projects at once.
• Strong communicator and relationship builder.
• Fluent in English; German, French, or Italian a big plus.
• Familiar with Microsoft Office, Canva, and project tools.
• Valid driver’s license and willingness to travel frequently within the region.

About SMITHOriginating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything.

Expected salary

Location

Padova

Job date

Fri, 04 Jul 2025 05:18:58 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (vacanciesin.eu) you saw this job posting.