Global Brand Lead – Essentiale

Neuilly-sur-Seine

About the job

At Sanofi, we’re committed to providing the next-gen healthcare that patients and customers need. It’s about harnessing data insights and leveraging AI responsibly to search deeper and solve sooner than ever before. Join our Essentiale Team as Global Brand Lead – Essentiale and you can help make it happen. Your job? Based on best-in-class consumer insights, you will develop and lead successful implementation of brand strategies and lifecycle projects in key global markets and contribute to the delivery of the strategic objectives for the brand / category.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities

• Lead the development and/or validation of the Where to Play and How to Win brand strategy based on a clear vision and right to win.
• Contribute to lead the Brand Building including the validation and alignment with the category global leadership team & lead Essentiale markets on the brand fundamentals (including brand positioning, architecture, new generation of claims & packaging design).
• Lead a cross-functional dialogue to get alignment on the brand strategy by developing respective functional tactical plans meeting the strategic imperatives of the brand.
• Expand product solutions and offerings, based on consumer and customer insights. Develop innovation concepts for new positioning or new launches
• Deliver annual global integrated brand plan for specific brands as base for the regional and local brand plans in alignment with global category strategy.
• Prepare and communicate strategic guidelines to maintain alignment across regions and countries and increase equity, awareness, and engagement
• In co-operation with global commercial operations, coach, direct and support regions and countries as required to achieve aligned objectives
• Work with category consumer insight lead and local markets to keep abreast of changing customer and consumer needs
• Generate insights in collaboration with insights manager to fuel product and commercial innovation across the brand
• Identify the strongest consumer insights and target claims to maximize the competitiveness of current and future products, by working in close cooperation with the category consumer insight manager to generate, gather and analyse market intelligence
• Deliver strategic and financial objectives based on operating plan
• Planning and controlling of internal brand budget
• Regularly conduct in depth analysis of market trends, brand performance, competition review and make recommendations to optimize marketing and business development strategies
• Support regions & core strategic markets to achieve objectives on market share, sales volume growth, brand equity, and brand health
• In partnership with lead Essentiale markets develop and implement all global communication tools (TV, print, POS, digital, radio, OOH, HCP) to support the brand objectives in close collaboration with lead countries
• Measure the success of the communication mix in key countries and take action to ensure its effectiveness
• Build strategic partnerships with approved communication agencies

About you

• 8 years minimum expertise in consumer marketing, previous global experience a strong plus.
• Experience in all aspects of developing and managing marketing strategies & branding
• Experience in advertising development, brand positioning, communication & new product concepts development
• Experience managing projects independently and autonomously
• Education: Business School or Bac+5 +MBA (ideally with focus on marketing)
• Strategic thinking, creativity and problem-solving
• English required, French or German is a plus.
• Strong analytical thinking, action planning and organizing
• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
• Exhibit the Sanofi Play To Win behaviors
• Ability to be flexible and adapt quickly to changing strategies and priorities
• Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

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