Global Marketing Coordinator in Paris, France

The Estee Lauder Companies

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Global Marketing Coordinator

Brand: KILIAN PARIS

Description

GLOBAL MARKETING COORDINATOR

KILIAN Paris (THE ESTEE LAUDER COMPANIES)

TITLE: GLOBAL MARKETING COORDINATOR

REPORT: GLOBAL INTERNATIONAL MARKETING MANAGER

Part of the Global Marketing team, the Global Marketing Coordinator is responsible for the elaboration of the new launches 360 marketing strategies and the best-in-class execution of these strategies within the regions.

Reporting to the Global Marketing Manager you will work closely with the regions and the Global teams (Creative, online, VM, education, International)

Job Decription :

Go-to-Market

  • Lead the elaboration of new launches 360 marketing strategy based on analysis of competitive landscape and brand equity.

  • Follow-up launch strategy timeline from master briefs to launch reports.

  • Drives the delivery of the 360 consumer marketing tools for new launches.

  • Elaborate 360 strategies for key High Traffic moment & adapt to markets following local relevancy.

  • Collaborate with regions on every launch : launch plan to launch report.

  • Support day to day regions’ requests : creative requests, product info, VM opportunity.

  • Lead the creative requests from regions with creative team.

Product Marketing

  • Work on pricing guidelines with corporate Pricing team.

  • Ensure the execution of the annual marketing plan in regions – budget tracking & follow up

  • Analyze product portfolio in regions, recommend proactively global & regional assortment update across all channels

  • Analyze SKU rationalization and discontinuation

  • Work on development of collaterals to support key launches and High Traffic Moments.

  • Work on Global brand CRM strategy.

  • Support top management presentations.

  • Clarify products focus with key markets, collects and understands best practices from regions.

  • Conduct competitive deep-dive analysis with competitive brands

Qualifications

Qualifications:

  • Business / Marketing school degree

  • 2 to 4 years experience

  • Marketing & Digital background

  • Expertise of cosmetic / luxury industry

  • Excellent communication and human relations skills

  • Structured, strong team player

  • Able of agility

  • English speaking, French optional

Job: Marketing

Primary Location: Europe, Middle East, Africa-FR-J-Paris

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 240260


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