Head of Marketing & Distribution M/F

Job title:

Head of Marketing & Distribution M/F

Company:

Crédit Agricole

Job description

Crédit Agricole Assurances, France’s largest insurance group, unites together Crédit Agricole’s insurance subsidiaries. The Group offers a range of savings, retirement, health, personal protection and property insurance products and services. They are distributed by the Crédit Agricole’s banks in France and in seven other countries around the world by financial advisers and multi-line insurance agents. The Crédit Agricole Assurances companies serve individuals, professionals, farmers and businesses. At the end of 2023, Crédit Agricole Assurances has 5,800 employees and Its premium income amounted to €37.2 billion (IFRS).As the leader creditor insurance operator in France,the third-biggest European specialist in this segment, the 1rst in France concenrning the death benefit, funeral and dependence insurances , we provide a comprehensive range of financial protection products and services to cover the risks due to death, off work, dependence for families, employees and professionals through multi-channel pathways integrated into our partners’ processes : retail banks and specialised financing companies in France and Europe. It represents around 500 employees located in Paris, Lille, Dublin and Milan.By working every day in the interest of society, we are a Group committed to diversity and inclusion and place people at the heart of all our transformations. All our job offersare open to persons with disabilities.Reference 2025-100189Publication date 07/05/2025Job descriptionBusiness typeTypes of Jobs – Marketing & CommunicationJob titleHead of Marketing & Distribution M/FContract typePermanent ContractManagement positionYesJob summaryDuties and ResponsibilitiesBelow duties & responsibilities will need to be closely aligned with internal DDM/Sales teams – including bringing full support to DDM/Sales teams need to support Partners, while fully leveraging initiatives already in placeMarket understanding

• Build an in-depth understanding of the Protection / Assistance markets across all countries in which CACI operates (currently France, Italy, Spain, Portugal, Poland, Germany) and potentially other EEA markets.
• Analyse and understand market trends, value propositions currently in place (products, pricing, customer journeys) and keep abreast of any changing trends. Create a reporting on market trends.
• Demonstrate a deep understanding and mapping of Partners and end-customers’ expectations and competitors’ reviews.

This includes but is not limited to;
➢ Facilitate and run workshops with Partners to fully understand and proactively anticipate their needs.
➢ Conduct Benchmarks, market watches, customer surveys, mystery shopping, focus groups. Create market analysis reports.
➢ Collaborate with European / local market research agencies and purchase of research studies on specific topics related to the company business.Product innovation

• Design CACI’s mid-term overarching product innovation roadmap in close collaboration with internal DDM/Sales Teams and Partners – Incl. distinguishing between (i) core offer – CPI / Lifestyle / GAP, (ii) new eligible products – e.g., mobility and smart products, (iii) assistance add-ons in full compliance with the underwriting policy of the company.
• On a Partner-by-Partner basis and in close collaboration with DDM/Sales teams:

o Propose offer enrichment on CACI standard CPI and GAP products / new innovative products based on market understanding – incl. end-to-end product design in close collaboration with actuarial teams (covers, exclusions, high-level pricing indications, etc.) and in compliance with our business proposition approval and review process.
o Lead Project Management on feasibility studies of proposed new products across functions – incl. legal, risk, compliance, actuarial, underwriting operations.
o Lead Project management on product documentation / marketing pitches, registration, in close co-operation with compliance teams.Support to DistributionIn close collaboration with internal DDM/Sales teams / Partners:

• Assess needs for sales animation/engagement /training /marketing support @ Partners / Prospects
• Design, propose and implement corresponding material / programs to promote existing and new products – This includes:

o Training kits, F2F training sessions, webinars, POS material, storytelling pitches, sales pitches
o Overarching Project Management involving CACI / and Group key functions when needed (Business Units and Service Units) * Measure impact of proposed campaigns through a set of KPIsCACI Commercial / Communication material

• Build CACI Corporate presentation template / tender pitch

Supplementary InformationPeople First

• To assign workload and projects to each member of your staff
• To follow up on HR processes, attendance, probationary period, performance management, etc.
• To develop and coach your staff to reach their potential within CACI.
• To identify with your team individually their strengths and their areas for improvement
• To identify the teams’ individual talents and abilities and harness those for their development and to optimise the business.
• To coach and encourage staff to enhance their professional actuarial qualifications (when required)
• To fully apply the performance management process ensuring it is a 2-way process of open discussion.

Interface

• Board members executive and non-executive
• ExCo/Extended Leadership team and Senior Colleagues
• Daily interface with internal DDM/Sales teams
• Actuarial, Legal (International BU), Operations Teams
• Relevant Central Functions at Credit Agricole Assurances
• Partners and TPA (Third Party Administrators)

Position locationGeographical areaEurope, IrelandCityDublinCandidate criteriaMinimal education levelBachelor Degree / BSc Degree or equivalentAcademic qualification / Speciality

• Business School / University – Marketing qualification or equivalent (Master’s degree)

Level of minimal experience11 years and moreExperience

• 10 -15 years professional experience, ideally in the Bank-Insurance / Retail Banking / Consumer Credit Marketing sector

Required skills

• Knowledgeable in designing innovative end-to-end Product Value Propositions

Expected salary

Location

Dublin

Job date

Fri, 09 May 2025 03:47:14 GMT

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