In-store Activation Manager

Job title:

In-store Activation Manager

Company:

Ferrero

Job description

Contract type:Permanent contractJob Location: Hungary13th district, BudapestCompany descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.Diversity StatementFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.Step into Ferrero: Your Journey as an In-store Activation ManagerAs an In-store Activation Manager at Ferrero, you will play a critical role in driving product visibility and sales performance in retail environments. You’ll be responsible for planning and executing shopper-oriented activities and promotional programs that increase visibility and enhance the in-store presence of Ferrero products. Your efforts will directly contribute to achieving brand, category, channel, and client goals, while continuously improving promo efficiency and ROI.Your Key Responsibilities:In this role, you’ll manage in-store activities and work closely with the Customer & Category Development Team to plan shopper-oriented actions. Your goal is to ensure strategic alignment with the overall brand and category objectives. You will develop and execute promotional programs, retailer projects, and NPD launches to boost sales, monitor the calendar of activities, and maintain an Activity Grid. By analyzing the quality and quantity of in-store execution, you’ll provide continuous feedback and propose improvements for future initiatives.
You will also be responsible for identifying new opportunities for in-store presence with existing and new partners and channels. Additionally, you’ll closely monitor and assess the effectiveness of trade marketing initiatives, using key metrics to drive data-driven decisions. Close collaboration with Brand Marketing, Customer and Category Development, Supply, Finance, and the Sales Field Team will ensure that you achieve objectives and maintain executional excellence.
Team Leadership will also be a key part of your responsibilities. You will set clear goals and objectives for the team, evaluate performance, and provide ongoing guidance and support to help team members reach their potential. You’ll also be in charge of leading POS material implementation, ensuring the production, warehousing, and delivery processes meet Ferrero’s standards.What You’ll Be Doing:You’ll oversee and manage the entire process of in-store activation, from planning and execution to performance analysis. Managing the POS material production, distribution, and ensuring supplier relationships are aligned with Ferrero’s standards will be crucial. Your work will focus on developing engaging and innovative promotional campaigns that boost visibility, sales, and profitability. You’ll lead and guide the team, ensure smooth operations, and continuously monitor and adjust strategies to meet objectives. Additionally, you will manage the Trade Marketing budget, ensuring cost optimization and proper adherence to company policies.Your Skill Set:To succeed in this role, you should have 5+ years of experience in Trade Marketing or Sales within the FMCG industry, with at least 2 years in a Trade Marketing capacity. You must have a strong understanding of business performance, risks, and opportunities, as well as experience with shopper insights. Analytical and presentation skills are essential, and you should be comfortable using Excel, PowerPoint, and SAP to manage projects and data. Experience in managing marketing projects from conception to execution is crucial.You should be a dynamic and result-oriented individual with a positive attitude and a can-do mentality. Strong organizational and leadership skills will be vital, as you’ll be guiding a team towards achieving performance goals. You should also be adaptable, capable of managing multiple projects simultaneously, and comfortable working in a fast-paced, ever-changing environment. Creativity and innovative thinking will help you develop engaging campaigns that capture the attention of shoppers, while your ability to interpret data will drive insights that add value to Ferrero’s trade marketing strategies.Ready to Take the Next Step?If you are a proactive, creative, and analytical professional with experience in Trade Marketing and in-store activation, we’d love to have you on our team. Apply now to join Ferrero and make a direct impact on the visibility and success of our products in the retail environment!Why Join Us?Dynamic Multinational Environment: You’ll work in a fast-paced, global environment with leading brands, providing both excitement and growth opportunities.
Continuous Development: We believe in investing in our people—offering professional training, leadership development, and plenty of room for you to evolve your career.
Cross-Departmental Collaboration: You’ll have the opportunity to collaborate with other departments like Sales, Marketing, Supply Chain, and Finance. This broadens your skillset and helps you gain a holistic view of how the business operates.
Family Atmosphere: Despite being a global company, we pride ourselves on our inclusive and supportive work culture, where everyone feels like part of the family.
Competitive Compensation: We offer a market-competitive salary and benefits package to ensure you’re rewarded for your hard work and dedication.How to be successful in the role and at Ferrero:Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are – dedicated to crafting brilliant results for consumers around the world.Strong analytical mind, attention to details on one hand, and ability to cooperate with employees at all levels and great organisational skills on the other, would be key to success. Employee contribution and engagement at Ferrero is based on the individual, team and organisation dimension, so you should have the ability to work independently, as a part of the team and build good relations with stakeholders at all levels. Being flexible and dealing with a dynamic working environment as well as the ability to embed new knowledge and skills in existing competencies will definitely help you to become high performer here.

Expected salary

Location

Budapest

Job date

Tue, 04 Mar 2025 23:47:56 GMT

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