Internship – Social Media & Communications Intern EMEA – ESTEE LAUDER – JULY 2024

Key Responsibilities:

Go-To-Market Campaign: contribute to creative BIG IDEA ideation & strategy building for brand important campaigns from Earned & Owned media lens to EMEA markets

Social Agency Partnership & TikTok Acceleration: support the development and execution of social piece for brand campaigns and activations in partnership with regional social agencies contribute to TikTok Acceleration and coordinate with internal teams and agency partners to share social strategy, creator briefing, product seeding, content validation & results monitoring.

Competitor Review & Social Performance Monitoring/Reporting: keep an eye for competitors DATA person in the consumer marketing team – track and analyze social media performance metrics, with a specific focus on TikTok, META, Google Search for each campaign launch, and provide insights and recommendations for optimization.

Communications: support on Press outreach, event ideas & guideline cascading with EMEA markets and facilitate the process of communication in between Global (based in New York) &ndash EMEA headquarter (Paris) &ndash Local Markets (affiliates) contribute to internal communications by sharing out brand information within the company & organizing employee events

KEY TASKS:

Go-To-Market Campaign: Support on consumer insight data collection & analysis Contribute with creative ideas during brainstorming sessions support to build social media strategy in the GTM deck adapt/ optimize Global GTM deck to be more EMEA relevant

Social Agency Partnership & TikTok Acceleration: Collaborate with social agency partners in daily operations, including creator brief creation, product seeding, creator content validation, creator content results monitoring Conduct TikTok newsletter to inform team on the most trendy topics in social

Competitor Reviews & Social Performance Monitoring/ Reporting: Conduct competitor reviews & analysis reports Track & Analyze social media performance metrics for brand campaigns (tools: Tagger, Dush Hudson, Google Trend) and build campaign post-mortem reports with key takeaways.

Communications: Support on communication pillars guideline building & cascading (press, events) Conduct weekly 360 consumer marketing newsletters to facilitate the communication between Global-EMEA-Markets Work closely with internal communication team and organize employee event (if needed)

Qualifications

Educational Field/Skills Required:

Master&rsquos degree in marketing, Communications, Digital Media, or a related field. (Ideally Master 2)

Strong creative & writing skills, attention to detail.

Creative thinking and ability to generate engaging content ideas, with a specific focus on TikTok.

Strong organizational skills and ability to multitask in a fast-paced environment.

Proficiency in social media platforms including TikTok, Instagram, Facebook, Twitter, LinkedIn, and others.

Good understanding of social media analytics tools (Tagger, Dash Hudson, Google Trend&hellip)

Fluent in English.

Job: Marketing

Primary Location: FR-IDF-Hauts-de-Seine

Job Type: Apprenticeship

Schedule: Full-time

Job Number: 247149

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