Junior Key Account Manager in Paris, France

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman – We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture – We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

Meaningful Work From Day One

Reporting to the KAM Off-Trade, the KAM Junior is responsible for the implementation and management of his/her category among off premise customers.

In collaboration with the KAM Off-Trade, he/ she is responsible for managing and optimizing A&P budgets per customer. He/ she penetrates Customer Marketing know-how in Brown Forman’s sales and marketing organization.

What You Can Expect

Diagnosis of the Customer situation / category:

• Category reviews per account

• Operational analysis of key growth drivers

• Shopper Knowledge insights determining relevant trading issues

Development and implementation of the Customer Marketing Plan:

• From the category strategy (national and by channel), he/she formulates an action plan for the customers (innovation, assortment range, promotional and merchandising policies).

• He/she will work on building trading partnerships with key customers by using the best tools such as “data sharing”.

Customer marketing: projects and specific developments:

Be in charge of one or more cross-disciplinary projects. Therefore, he/she represents the point of view of the team under the supervision of the Customer Director regarding:

• Promotion, merchandising, relationships with the sales force, category analysis and reports…

• Participate, develop the category strategy and set up the “selling story” dedicated to our customers.

• He/she will be involved with the trade marketing team in the creation of an efficient POS, useful for the visibility in outlets.

Customer appointments (alone or with the KAM):

• Build customers’ meetings based on cross way recommendations of his/her category concerning assortment, innovation, promotion and place policies.

• Negotiate and regularly animate the action plan with the customers (Marketing and Trade Marketing teams) and ensure the fulfillment of each step.

• Is co- responsible with the Customer Director of the trade counterpart optimization highlighting commercial opportunities.

• Negotiate Planograms per customers

Project concerning the salesforce collaboration:

• Guarantee the content of the data given to the sales force (content, layout and right timing according to the internal planning and deadlines).

• Provide the regional or other retail-based data (KPI’S) such as Nielsen to ensure BF’S investment in data is maximized.

• Participate in sales meetings (ad hoc).

• Regularly accompany the sales representatives.

Monitoring and control of the execution:

• Monitoring of the performance on his category/ customer.

• Checking regularly the customer marketing plans (shared responsibility with the Customer Director).

• Regular analysis of the retail-based data agencies.

• Tools and process: use the standard tools for reinforced efficiency.

What You Bring to the Table

• Experience: Significant field sales experience required and/ or in Category management (3 years)

• Strong analysis capacity and recommendation

• Fluent in English and French

• Team spirit

• Strong communication skills

Who We Are

In January 2014, B-F France opened its own distribution unit after 17 years with a local distributor. Brown-Forman is today the leader of American Whiskeys in the market. The leading brands of the portfolio in France are Jack Daniel’s Tennessee Whiskey, Woodford Reserve, Chambord, Herradura and el Jimador, Benriach, GlenDronach, Glenglassaugh, Gin Mare and Diplomatico. Brown-Forman France has been recognised as a Great Place to Work since 2016 and, since 2020, Great Place to Work for Women. Brown-Forman France is firmly committed to diversity and inclusion and is a signatory of the Diversity Charter. Integrity, respect, trust, teamwork, and excellence are essential values in any role within this organisation.

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce including:

• 25 days holiday + 11 RTT

• Lunch vouchers – 60% funded by the company or Lunch indemnity for field positions

• Private Medical Care – 60% funded by the company

• Life and providency/ life insurance – 100% funded by the company

• Private Pension Scheme – 100% funded by the company (after 6 six months of tenure)

• Profit-sharing and incentive plans ( except interns)

Additional Benefits:

• Hybrid working: 2 days from home/3 days in the office

• D&I environment, ERG (Employees Resource Groups), Volunteer Days through an annual Live Well Program, committees run by employees (D&I committee, committee of responsibility…)

• Works council: participation in the sports club, gifts for Christmas, vacation vouchers…

#diplomatico

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

Function: Sales

City:
Paris

State:

Country: FRA

Req ID: JR-00007478