Job title:
Loyalty Strategy Manager
Company:
Holafly
Job description
✦ About usHolafly is a fast-growing start-up that is changing how travelers connect to the internet abroad. Since 2018, we’ve been providing peace of mind to travelers to more than 200 worldwide destinations. We are a young and international team of over 500 people based all around the world working to provide stress-free experiences for all travelers.✦ About the teamThe vision of the loyalty program is to make every trip of our users epic! We are looking for a Loyalty Strategy Manager to lead and scale Holafly’s loyalty initiatives. This role will drive the vision and execution of our loyalty program.✦ Responsibilities:
- Strategy creation and implementation
- Define and execute the vision for Holafly’s loyalty program, ensuring alignment with business goals.
- Own and oversee the execution of loyalty initiatives, collaborating with cross-functional teams to drive performance and engagement.
- Develop a data-driven approach to optimize program engagement, retention, and profitability.
- Collaborate with the team to identify and support strategic partnerships that enhance the program’s value proposition, ensuring a collective approach to negotiations.
- Ensure an app-first engagement strategy, aligning loyalty features with the mobile user experience.
- Conduct market research and competitive analysis to stay ahead of loyalty trends and innovation in the travel industry.
- Growth Experimentation & Performance Optimization
- Plan and execute A/B tests and growth experiments across different stages of the subscription funnel
- Identify and implement opportunities to increase conversion rates, improve onboarding, and reduce friction points
- Cross-Functional Growth Initiatives
- Collaborate with the data analytics team to manage the economics of the loyalty program, ensuring financial sustainability and maximizing customer lifetime value.
- Work closely with Product, CRM, Marketing Automation, and Finance teams to integrate loyalty initiatives seamlessly.
- Align internal stakeholders with the loyalty strategy and ensure successful cross-functional execution.
✦ What do you need to succeed:
- Bachelor’s degree in Business, Marketing, Economics, or a related field.
- 3+ years of experience in loyalty program management or a related field.
- Proven track record of designing and executing loyalty programs that drive profitability.
- Experimentation Mindset: Proven track record of running A/B tests and growth experiments with measurable impact
- Experience managing the financial aspects of loyalty programs, including budgeting and ROI optimization.
- Strong background in partnerships, including sourcing and supporting collaborations that enhance customer retention.
- Expertise in app-first engagement strategies.
- Analytical mindset with the ability to translate data into actionable strategies.
- Excellent project management and organizational skills, capable of leading multiple initiatives simultaneously.
- Strong communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional teams.
- Experience managing a cross-functional team that includes Product, Marketing, and Data to drive loyalty initiatives successfully.
- Experience in the travel industry or a similar B2C environment is a plus.
- Fluent in English (C1 or higher).
✦ Benefits of boarding on Holafly
- 20 days paid time off
- Education bonus
- Great company culture and international environment!
- Highly-skilled teammates and lots of opportunities for growth and development!
- Remote job
Apply now and help us to keep the world connected together! 🌎Visit us at to explore open positions and learn more about our mission. Become a part of HOLAFLY!Powered by JazzHR
Expected salary
Location
España
Job date
Thu, 27 Mar 2025 01:32:55 GMT
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