Manager Copywriter (Vans, EMEA) in London, United Kingdom

VANS EMEA is looking for an exceptional Manager Copywriter to join our Creative Team based in either London, United Kingdom or Stabio, Switzerland.

Vans ® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

• Cultivate our Brand Voice: Shape and craft content across various mediums such as print, web, mobile, video, and social media, ensuring our brand’s authenticity is at the heart of every piece.

• Innovative Storytelling: Develop original concepts and create compelling copy that resonates with our target audience, adapting to the voice, style, and characteristics of our brand.

• Collaborative Campaigns: Work closely with Creative and Marketing teams from concept development to final delivery, ensuring cohesive and engaging messaging across all platforms.

• Stay Current: Keep abreast of industry trends and maintain a deep understanding of our style guidelines to ensure all content is on-brand.

How you will do it:

• Team Collaboration: Partner with creative and marketing teams to brainstorm and develop content ideas that capture and spark new conversations.

• Presentation & Refinement: Present copy concepts and final deliverables to internal teams and occasionally to partners or accounts, ensuring high-quality output.

• Detail-Oriented Execution: Write and edit copy for a variety of marketing materials, maintaining a keen eye for detail and appreciation for great design.

• Action Sports Insight: Utilize your deep knowledge of action sports, particularly skateboarding, to create content that authentically represents and resonates with our core audience.

What Success Looks Like:

• Increased Engagement: Noticeable increase in consumer engagement and cultural relevance, measured through both quantitative data and qualitative feedback.

• Successful Campaigns: Effective execution of marketing campaigns that resonate with our target audience and result in measurable growth.

• Recognition: Industry recognition for innovative and authentic storytelling that sets new standards for connecting with culture and communities.

Skills for Success:

• Experience: At least four years of professional copywriting experience with a solid portfolio showcasing your work.

• Skills: Exceptional writing, research, and organizational skills, with the ability to multitask and meet deadlines.

• Collaboration: Ability to work independently and as part of a team.

• Action Sports Knowledge: Demonstrated knowledge and passion for action sports, especially skateboarding, with an understanding of its culture, language, and community.

Educational Position Requirements:

• Formal Education: A Bachelor’s degree (or equivalent) in journalism, English, communications,or a related field is preferred but not required. We value your professional achievements and experience most.

What We Will Teach You:

• Brand Knowledge: In-depth understanding of Vans’ unique brand history, values, and future vision.

• Marketing Approach: Our unique approach to blending traditional marketing principles with modern, disruptive tactics that align with evolving consumer behaviors.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• On site gym offering health and well-being initiatives

• A discount card with 50% on all VF brands

• Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!

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VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.