Marketing & Brand Management Associate (Irish and Asian Market)

Job title:

Marketing & Brand Management Associate (Irish and Asian Market)

Company:

Job description

Chatime Ltd. in Ireland is a franchise of the leading global bubble tea brand. To further increase brand awareness and revenue among Asian community and local market in Ireland, we are seeking a dynamic and results-driven Marketing & Brand Management Associate (Irish and Asian Market) to drive brand growth and customer engagement across the country. Responsibilities Design Chatime flyers and marketing materials, such as banners, brochures, and digital content, for marketing and event use. Oversee company designs to ensure they align with the brand identity and guidelines. Support Chatime marketing team to develop and schedule content for digital platforms like Instagram, Facebook, TikTok, and Chinese social media platforms (Red Book, WeChat, Weibo, Douyin). Proactively draft and create engaging posts, videos, and graphics to showcase Chatime products, promotions, and brand events on a daily basis. Manage Chatime paid ad campaigns across social media platforms. Build and maintain a positive relationship with followers, especially Asian followers, providing customer support and fostering loyalty. Assist in managing influencer partnerships and collaborations on Instagram, TikTok, Weibo, Douyin, and other platforms. Coordinate with tiktok or Instagram or Red Book or Weibo influencers to promote brand campaigns both online and offline. Support the management of email marketing campaigns, ensuring alignment with social media and offline event promotions. Develop and implement brand strategy aligned with Chatime’s vision and growth goals. Ensure consistency in brand messaging, visual identity, and tone across all channels. Support new product launches and seasonal campaigns with strong brand positioning. Collaborate closely with franchise partners to ensure local marketing aligns with global standards. Act as a brand ambassador internally, ensuring all departments understand and embody the brand values Actively develop new partners and corporate clients to expand business opportunities to increase Chatime brand awareness. Reach out to various corporations and event organizers on behalf of Chatime for potential collaborations, partnerships, and sponsorships. Build strong relationships with Asian communities, including supermarkets, restaurants, and companies, to promote Chatime signage, bubble tea, and develop long-term partnerships or pop-up plans. Lead and execute the Chatime event to promote and market the brand among different cities Requirement: Academic background in Design, Marketing, Business, or related field. 3+ years’ experience in Sales, Design, Marketing, or Brand Management. Fluent in Mandarin and English; Cantonese a plus. Experience in Chinese and Irish markets. Food industry background essential.• Skilled in branding, content creation, graphic design, and video production. Experienced in managing multiple social media platforms.

• Sector:

Career Level

• Experienced [Non-Managerial]

Expected salary

Location

Blanchardstown, Co Dublin – Northside Dublin

Job date

Wed, 30 Apr 2025 04:52:58 GMT

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