Marketing Generalist (NL or Belgium)

Location:

Belgium

Salary:

£48.3k – 57.1k per year + .

Type:

Permanent

Main Industry:

Search Catering & Hospitality Jobs

Other Industries & Skills:

Advertising, Marketing & PR

Advertiser:

COREcruitment

Job ID:

132329273

Posted On:

07 October 2025

Start: ASAP

Languages: English, Dutch and French

Location: Can be based in the Netherlands or Belgium

The Role: Are you ready to supercharge local marketing with a dash of fun, a sense of ownership, and a love for real results? I am seeking a hands – on Local Marketing & CRM Specialist to grow a fun brand across Belgium and the Netherlands. If you’re a creative problem-solver who connects with communities as easily as with data dashboards – and you can switch confidently between English, French, and Dutch – keep reading!

In this unique role, you’ll:

* Partner up with the Head of Acquisition (think big-picture campaigns), the Head of PR & Social (show off your storytelling), and some amazing teams (for insider know-how and on-the-ground action).
* Focus on local execution, on the ground-level engagement, and performance – mixing CRM campaigns, neighbourhood partnerships, and hyper-local brand-building.
* Split your time between visits (so you know your audience), creative campaign work, and the occasional hop across to London for in-person team jams!

What you’ll get up to:

Local Marketing & Partnerships

* Unearth and run exciting local collaborations with businesses, schools, sports clubs (maybe even the local chocolatier?).
* Bring local events to life in line with the brand standards
* Support General Managers and Sales with on-the-ground tactics that genuinely drive people wanting to join the venue.

CRM & Member Journey Support

* Own CRM campaigns from idea to inbox – lead nurture, referral sparks, perfect onboarding journeys, and more.
* Crunch numbers (conversions, open rates, etc.), tweak strategies, and always chase better results.
* Help automate and segment comms using our CRM and ESP tools.

Awareness & Local Visibility

* Localize national campaigns to make them relevant to individual clubs and communities.
* Keep assets, landing pages, and Google profiles in tip-top local SEO shape.
* Jump on seasonal events, community happenings, and media opportunities to boost presence.

Measurement & Reporting

* Track and share venue level KPIs – think new enquiries, conversion rates, retention stats, and more.
* Work with the Head of Acquisition on data-driven recommendations (bring your inner marketing scientist).
* Feed insights back to the central team to keep us learning and winning.

About You (Who we’ll high-five and hire):

* 3+ years of hands-on experience in CRM/email marketing and executing local partnerships/activations.
* Comfortable running projects independently, juggling priorities, and taking ownership from start to finish.
* Enjoy working cross-functionally – you’ll be the friendly bridge between the venue, sales, and marketing teams.
* Fluent in English, French, and Dutch ( written and spoken).
* Analytical, action-oriented, and tech-savvy – you love tools like Google Analytics, CRM dashboards, and email platforms.
* (Bonus points) For multi-location work experience in retail, or hospitality.

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