Marketing Manager

Job title:

Marketing Manager

Company:

GFT Technologies

Job description

What will you do?As Marketing Manager, you will play a key role in developing and executing comprehensive marketing
strategies to attract new clients and strengthening our brand positioning within the financial services sector. You will be responsible for planning and executing marketing initiatives that generate demand, support sales efforts, and elevate our presence across relevant industry touchpoints. You will collaborate closely with crossfunctional teams to align marketing initiatives with business objectives.Your Tasks

• Design and lead the execution of integrated marketing strategies aligned with business goals.
• Manage and optimize the company’s online presence, including website, social media platforms, and digital advertising campaigns.
• Manage the marketing budget effectively, ensuring resources are allocated efficiently to maximize results.
• Define, monitor and analyze marketing metrics and KPIs to track performance, measure ROI, and optimize marketing.
• Plan and run demand generation campaigns across one-to-one, one-to-few, and one-to-many models.
• Conduct market research and analysis to identify trends, opportunities, and competitive threats.
• Leverage marketing automation tools to drive lead nurturing, scoring, and campaign performance tracking.
• Collaborate with Sales and Business Development teams to deliver high-quality, data-informed assets and insights and support lead-generation activities.
• Coordinate public relations activities, including media relations and external communications.
• Organize and represent the company at industry events, conferences, and networking forums.
• Manage relationships with third-party vendors, agencies, and content providers.

Your Skills

• Proven experience in B2B marketing, preferably in IT, FinTech, or financial services.
• Hands-on experience with marketing automation platforms such as Pardot, Eloqua, HubSpot or Marketo Engage.
• Proficiency in CRM systems (preferably Salesforce or equivalents).
• Experience with design and content tools such as Canva.
• Familiarity with data visualization tools such as Power BI or similar platforms.
• Proven ability to manage marketing budgets and deliver ROI-driven campaigns.
• Excellent interpersonal and communication skills, with the ability to engage confidently with C-level stakeholders.
• Analytical mindset with the ability to interpret data and metrics to drive informed decisions.

Strong strategic thinking and project management capabilities. * Creative thinker with a passion for innovation and a commitment to continuous improvement.

• Proactiveness, independence, and result-driven attitude.
• Fluent English (spoken and written).

We offer you

• Opportunity to contribute to the growing success of a high-performing, leading technology and consulting firm with a global presence.
• Collaborative, flexible, and supportive work environment that fosters innovation and job satisfaction.
• A dynamic, data-driven, and innovative team to collaborate with.
• Exciting career, ability to diversify roles and growth opportunities.
• Competitive salary and extra benefit package that can be tailored to your personal needs (private medical coverage, sport & recreation package, lunch subsidy, life insurance, etc.).
• Employment Contract.

We are GFT Poland. WE KNOW how to tackle complex issues with innovative approach to deliver the highest value. Our reputation has been built around one simple rule: we do not overpromise, WE DELIVER. We deliver to our employees, clients and partners. WE GROW as you grow, so investing in you is our business strategy. Caring for each other is our priority. WE CARE who you are, what you need, how you feel. WE CARE to smile, have fun and develop as human beings.Why Choose GFT?

• A culture of top performance
• Deep tech IT engineering & consulting
• 1,400 skilled & top-class experts
• 77% of the team are regular/senior
• Great Place To Work
• Products that contribute to a sustainable world
• Competitive salary and benefits
• Ambitious projects, trainings and tools you need to flourish
• Google Cloud Partner of the Year – for going above and beyond for customers

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Expected salary

Location

Warszawa, mazowieckie

Job date

Tue, 12 Aug 2025 22:59:28 GMT

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