Marketing Manager

Job title:

Marketing Manager

Company:

Freudenberg

Job description

Working at Freudenberg: We will wow your world!Responsibilities:Key ResponsibilitiesManage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plansImplement product and pricing strategies in alignment with Regional / Global MarketingBased on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feed back to Regional and Global TeamsRecommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)Support the local Head of Marketing in developing and implementing Media (PAID Digital and non digital campaigns ), following the communication strategy based on brand objectivesControl the A&P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all money spentOrchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIsTrack products P&L and product Gross Margin mix by CategoryQualifications:Degree in Business Administration or Marketing, MBA preferredMinimum 3 years job experience as a Marketing Specialist, preferably coming from the FMCG, consumer goods or retail space.Experience in supervising outside vendors and agenciesExperience and proven record in digital marketing, media management & SEOuse and understanding of IRI / Nielsen data and any relevant market analytics toolsdeep understanding of KPIs and P&Lstrong business communication (written and oral) & presentation skillsThe Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.Freudenberg Háztartási Cikkek Kereskedelmi BT

Expected salary

Location

Budapest

Job date

Tue, 04 Feb 2025 23:12:01 GMT

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