Marketing Manager

Job title:

Marketing Manager

Company:

PDSA

Job description

Join us to help keep even more people and pets together when times are tough. For over a century, PDSA have provided vital veterinary care for the pets of people in financial hardship.We’re now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we’ll build a stronger organisation to ensure our services help those who need us most for the next hundred years.If you’re ready to make a real difference and be part of a team that’s creating positive change, we want you to join us. Let’s build a brighter future for pets and their owners, together.As a Marketing Manager, you will:Lead the planning and execution of integrated marketing campaigns across paid, owned, and earned channels.
Drive acquisition and retention strategies, delivering measurable impact aligned with our charitable objectives.
Collaborate with internal teams and external agencies to create compelling, insight-led campaigns.
Manage campaign delivery end-to-end, ensuring timely execution and KPI achievement—including income generation and audience growth.
Use performance metrics and audience insights to refine campaign strategies for continuous improvement.
Lead and support a direct report, contributing to a positive and productive team culture.
Oversee budget planning and resource allocation, ensuring value for money.
Ensure brand consistency, regulatory compliance, and creative excellence across all touchpoints.We’re seeking someone with:Proven experience in managing integrated marketing campaigns in the charity or non-profit sector.
Strong understanding of digital and offline marketing strategies.
A data-driven mindset with the ability to translate insights into effective actions.
Confidence in managing agency relationships and guiding creative development.
Excellent organisational and communication skills, with a collaborative approach to cross-functional working.
A proactive and commercial mindset with the ability to lead and inspire others.
Experience with CRM systems and analytics platforms would be beneficial but not essential.Why Join Us?At PDSA, we care for both pets and people. As part of our team, you will enjoy a supportive, flexible working environment, along with a range of great benefits designed to make you feel valued:

• Remote and flexible working options to suit your lifestyle.

• 25 days holiday (excluding Bank Holidays), with the option to buy or sell up to 5 additional days per year.

• An additional Wellbeing Day, so you can recharge whenever you need it.

• Generous pension schemes, starting at 5% contributions and increasing up to 10%.

• Life Assurance policy (4x annual salary) to give you peace of mind.

• Employee Assistance Program and Online Wellbeing Centre available 24/7 for confidential support.

• Retail and Holiday Discounts via our fetch platform, giving you access to a wide range of deals.

PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals can make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunities for flexible working arrangements to support team members from different backgrounds.If you have any questions or concerns regarding accessibility, please contact us and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process.We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.To support this commitment, our recruitment & selection processes are robust and rigorous. All appointments will be subject to satisfactory references and appropriate background checks.

Expected salary

£41537 – 45600 per year

Location

Telford, Shropshire

Job date

Thu, 31 Jul 2025 23:27:28 GMT

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