MC35-24 – Market Insight Manager

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Marketing and Communications
Location:

Stoke Campus

Salary:  

£45,585 to £54,395
Per Annum Full Time Temporary 12 months (Maternity Leave)

Release Date:  

Monday 18 March 2024

Closing Date:  

Monday 01 April 2024

Reference:  

MC35-24

About the role 

This exciting opportunity offers the chance for an experienced data driven research professional with an inherently curious mind to join the University’s Marketing, Communications and PR department. As Market Insights Manager you will lead on the provision of market insight across the institution to drive evidence-based decision making. You will support the strategic development of the size and shape of the University, creating a deeper understanding of both the applicant and student experience.

The role is instrumental in utilising and interpreting complex data sets, aligning these with sector intelligence, competitor research and primary research. You will lead on a broad and comprehensive research and insights schedule to ensure that the University’s operations are aligned to create competitive advantage for the institution to both drive student numbers and deliver a high quality student experience. 

Whilst a standalone post, the role requires a high level of collaboration with a range of teams across the University such as Data and Business Intelligence and academic schools. The ideal candidate will have experience of designing and executing an integrated suite of research activity and delivering the findings clearly and concisely to a variety of stakeholders at all levels of the institution. Previous experience of providing advice to senior stakeholders regarding market insight is desirable, along with an understanding of how to effectively use the findings sector data to inform and advise the institution’s most senior teams on current and future activity, markets, and positioning. 

Key Responsibilities 

• Lead product insight across the University, advising colleagues through market and competitor analysis to develop the University’s programme portfolio, ensuring student number planning is realistic and aligned with institutional recruitment objectives.
• Support the evolution of the University’s brand by providing regular analysis of brand sentiment and the impact of activities targeted to increase the University’s brand awareness
• Utilise sector data and market intelligence to identify subject growth areas that align to the University’s Strategic Plan
• Analyse external market insight and data with internal data sets to analyse subject performance to identify areas of strength and weakness across the academic portfolio
• Deliver a robust and comprehensive research schedule, including primary research, to inform key operations across the institution
• Analyse and communicate key findings of pivotal surveys, such as the University’s Decliners Survey to identify key themes which can be utilised to implement remedial tactics
• Work collaboratively with stakeholders at all levels within the institution to provide robust research tactics that can be used to inform decision making

Contact For Informal Discussion

If you’re passionate about market insight informed decision making to drive strategic change and shape the applicant and student experience, we’d love to hear from you.

For an informal discussion for this role, please contact: Dawn Vos, Executive Director of Marketing, Communications and PR [email protected] .

Who is Staffordshire University? 

Staffordshire University is an award winning, teaching-intensive and research-inspired university with a focus on work integrated learning, digital innovation and enterprise engagement. With over 100 years’ experience, we are a successful, confident and ambitious modern university, with a foundational purpose of providing higher and applied learning opportunities relevant to our region and beyond.

Spread across three main campuses in Stoke-on-Trent, Stafford and London, our future-focused courses and next-level teaching ensure our students can unlock the potential the world needs now to support better futures.

This is a key reason why we are ranked 2nd in the UK for quality education (Sustainable Development Goal 4, THE Impact Rankings 2023) and why we’re in the top 10 of UK universities for career prospects (WhatUni Student Choice Awards 2023).

As a university it is important that we are at the forefront of research, delivering impact across the globe and informing how and what we teach. In the 2021 Research Excellence Framework, 87% of our research impact is recognised as “outstanding” or “very considerable”, demonstrating how we continue to push further to create a better tomorrow for our local and global communities.

When you join Staffordshire University, you join a highly supportive, supportive, boundary-pushing culture where insight and innovation is celebrated, expertise is valued, and excellence is rewarded. We can’t wait to see the contribution that you make to the continued growth and success of the Institution.

Rewards and Benefits

In return for your dedication we have a competitive benefits package available

•    Competitive incremental rates of Pay
•    37 days Annual Leave plus 11 days Bank Holiday and Discretionary days
•    Excellent Pension Scheme
•    Access to continued professional and personal development
•    An opportunity to become part of the wider University community
•    Access to an Employee Assistance Programme
•    Discounted Health & Fitness Facilities on site at the Stoke Campus
•    Discounted Travel by Rail or Bus, with the option of season tickets loans

At Staffordshire University, we believe that every student and staff member needs to be carbon literate if we are to help tackle the climate emergency and achieve our One Planet Pledge of carbon neutrality by 2030, and we are proud of our Bronze Carbon Literacy Award status. As part of our ongoing commitment we particularly encourage applications from candidates who have already completed carbon literacy training, or are prepared to undertake this training as part of their ongoing professional development.

We reserve the right to close any vacancies when we are in receipt of sufficient applications. All applicants are advised to complete and submit your applications as soon as possible. 

Further details:

Staffordshire University is committed to promoting and enabling a positive culture where staff, students and visitors are confident to be their authentic selves. We focus on inclusion as a way to ensure equality of opportunity for all our people and to demonstrate our commitment to Equality, Diversity and Human Rights.

We promote applications from all sections of the community, regardless of background, belief or identity, recognising the benefits a diverse organisation can bring for the University. 

We particularly encourage applications from Black, Asian and Minority Ethnic (BAME) people, who are currently under-represented in the University workforce.