Media Analytics Analyst

Job title:

Media Analytics Analyst

Company:

Circana

Job description

Description :Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com.What will you be doing?Our Media Delivery Analysts focus on providing comprehensive insights to our clients by analyzing the impact of digital and other media on shopping and purchasing patterns. Do you enjoy analyzing and interpreting media and digital data trends/patterns? Can you translate data into meaningful solutions for clients? Can you plan and focus your time to manage and deliver data extracts and reports? Can you work in a fast-paced environment? This position for you.Job Responsibilities * Advanced Analytics Skills

• Consistently analyzes and interprets data trends and patterns, and translate these into coherent insights, actions and recommendations creating client value.
• Familiarity with and the aptitude to apply statistical techniques to address business questions.
• Comfortable dealing with ambiguity of solutions and outcomes.
• Ad Operations Experience

• Experience with pixels, log files, or other exposure data assets related to digital advertisement measurement.
• Experience communicating with DSPs/Ad Servers/Publishers in the digital marketing space as it relates to implementing pixels or receiving ad exposure log files.
• Planning and Organizing

• Determines effort and resources required to meet objectives; plans, coordinates, and manages resources effectively.
• Has the foresight to identify possible issues and take action to mitigate them.
• Takes ownership of projects and holds oneself accountable to meet agreed upon timeline and quality standards.
• Must be able to effectively manage time and maintain focus in a highly charged environment, managing competing priorities against tight deadlines
• Cross-Functional Influence

• Demonstrates effective team behaviors including informing others of relevant information, supporting team decisions, encouraging others to share ideas, effectively resolving conflicts, and establishing common client focused goals.
• Adapts well to change and remains calm under pressure

Requirements

• The successful candidate should have a bachelor’s degree. An advanced degree is a plus.
• Ideally, the applicant should have 2-4 years of work experience in media, with specific focus on digital and website analytics, Ad Tech, Ad Operations, Marketing Science, Marketing Mix Analysis, and/or Media Analytics.
• The candidate must also have experience providing analytical solutions and business insights to create value for clients or executive level management.
• Familiarity with the CPG and/or GM industries
• Excel, PowerPoint, and other Microsoft applications
• Familiarity with research studies (test/control, AB testing, mix modeling)

Circana BehaviorsAs well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions
• Seek Clarity: Embracing complexity to create clarity and inspire action
• Own the Outcome: Being accountable for decisions and taking ownership of our choices
• Center on the Client: Relentlessly adding value for our customers
• Be a Challenger: Never complacent, always striving for continuous improvement
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
• Commit to each other: Contributing to making Circana a great place to work for everyone

LocationThis position can be located in the following area(s): Remote#LI-KM1

Expected salary

Location

Athlone, Co Westmeath

Job date

Wed, 04 Dec 2024 06:22:48 GMT

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