JOB DESCRIPTION:
PURPOSE OF THE JOB
- The DBS Business Development Manager South Cluster is responsible for developing the DBS customer base, building a solid KOL network, collaborating with local marketing & CMs to develop a comprehensive growth strategy and local tactics & assuring consistent sales growth and achievement of sales targets with a first focus on 2 countries (France & Switzerland)
- He / she will also support the DBS sales strategy & local tactics in Spain, Italy and EM, bring expertise to the local management, share best practices and be identified by local KOLs as the DBS business expert in South
ROLES & RESPONSIBILITIES
Business Strategy & tactics
- Elaborate together with local marketing the appropriate strategy & tactics to penetrate the DBS market in Switzerland, increase the number of active accounts in France and establish a solid brand reputation within the DBS neurosurgeons / neurologists population
- Develop a specific strategy for KOL management in the cluster focusing first on France & Switzerland then Spain, EM & Italy
- Own therapy strategy, develop KOL network & lead key clinical customer events such as round table and advisory meetings.
- Work closely with ID DBS Marketing and ID clinical teams to align on specific focus and strategy for the cluster .
- Own Cluster competency-based training in conjunction with the ID training and education team to ensure effective and consistency in sign off process.
- Act as the cluster ‘Train the Trainer’ as required.
- Support wider EMEA education through support at European education courses, as required.
- Provide technical support and assistance to the DBS sales force & FTEs and physicians for DBS procedures .
- Maintain personal clinical & technical knowledge to the highest standard expected of an ‘Expert’.
- Once a solid business base is established, work with CM on recruitment of dedicated DBS sales force in the cluster countries
Sales target achievement
- Understand the dynamics of the local markets and competitors’ strategies impacting the accounts within the cluster with a first focus on France & Switzerland
- Segment the market & select the right accounts to roll out the sales strategy
- Develop and implement account plans to achieve sales revenue in these 2 countries
- Supervise the training of local FTEs to support and provide assistance to the physicians for implants and follow-ups
- Conduct product presentations and perform stand duty at exhibitions when requested, responding to technical questions that might be raised by internal or external customer personnel
- Maintain comprehensive and accurate territory records using and provide reports and forecasts when requested
- Maintain a thorough working knowledge of DBS competitors’ (MDT, BSX) and share this knowledge with the local marketers & CMs as appropriate.
Additional Responsibilities
- Maintain up to date knowledge relevant to the Neuromodulation market as well as an understanding of the Neuromodulation market dynamics in the cluster
- To plan activities in an organised and efficient manner and control expenditure.
- To support marketing activities, and industry meetings as required.
- To provide prompt and accurate verbal and written feedback to management on specific issues as they arise, including the review of opportunities for further sales.
- To foster a teamwork relationship with colleagues in the sales team to achieve business goals including regular feedback of customer activity and sales opportunities.
- To identify and feedback to management, recommendations for refinements in NMD products and services as they arise.
- To project a professional and ethical Abbott image at all times in front of customers and colleagues.
Section 3: EDUCATION & COMPETENCIES
- Minimum of 5 years’ experience within the DBS field in a South European country as well as experience at European level in a multi cultural environment
- Strong communication skills – written and verbal
- Willingness to travel throughout France, Switzerland, Spain, EM and Europe
- Familiarity with DBS operating room environment procedures and protocols
- Good commercial awareness & relationship builder
- Leadership, change agent, a ‘can do’ attitude, people orientated, persuasive, consultative, adaptable, results orientated, approachable, influencing, excellent organisational planning skills. Ethical character and professional image
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Sales Force
DIVISION:
NM Neuromodulation
LOCATION:
France > Issy les Moulineaux : 3 esplanade du Foncet
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 50 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
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