Performance Marketing Specialist in France

  • Contract
  • France
  • Posted 5 months ago


Your Opportunity

The Performance Marketing Specialist reports to the EMEA Head of Digital Marketing and is responsible for leading the execution and optimization of our growth-based campaign and non-campaign initiatives to support maximization of ROMI across our paid media channels inc search, video, shopping, display (inc paid social).

You will work closely with the Customer Marketing Managers to advise and execute on paid media initiatives as part of their wider persona-based marketing campaigns, as well as the Content Managers to identify appropriate content pieces for search and social initiatives. You will also identify key performance based non-campaign solutions to support our always-on strategy, regularly monitoring and analysing data to identify key trends, in conjunction with the senior data analyst, to understand where to scale up/down as needed.

Key Responsibilities

  • Manage all paid media channels and platforms and look for opportunities to expand on our existing always-on strategies through channel growth and/or acquisition of new cross-channel DSP solutions e.g SA360, DV360, CM360

  • Identify and execute new non-campaign test and learn initiatives focused on driving acquisition and retention, including the development of newer paid media channels – video, display, and shopping

  • Support the use of AI functionality to drive commercial growth e.g dynamic ad types and smart bidding strategies

  • Utilise paid social platforms to better support lead generation, and the delivery of strong leads

  • Together with our Content Managers, support our Customer Marketing Managers in terms of planning, implementation, and optimization of paid-media initiatives included in their persona-based marketing campaigns

  • Work closely with the Senior Data Analyst to monitor and identify quantitative trends to understand where to scale up/down as needed to support budget efficiencies and commercial growth

  • Manage the upkeep and maintenance of our paid social platforms, driving forward new always-on social initiatives to deliver continued awareness and consideration-based metrics

  • In conjunction with the Senior Data Analyst, identify areas to develop our on-site tags and tracking capabilities (GTM), as well as gaps in reporting and attribution requirements

  • Liaise closely with our US counterparts and global brand marketing team to stay abreast of global initiatives

Competencies for Success

  • Bachelor’s degree in marketing

  • 2 to 3 years of work experience in a performance/growth/digital marketing role

  • Excellent knowledge of Google Products – GAM, GTM, GA360, GA4 (SA360, DV360, CM360 is a bonus)

  • Excellent knowledge of key social business manager platforms – Meta, LinkedIn, X (Twitter), inc Hootsuite and/or Sprinklr

  • Excellent knowledge of Microsoft Products inc Bing and Yahoo search advertising

  • Strong experience managing paid media campaigns across search, video, display, and shopping

  • Strong experience managing paid social campaigns as well as clear knowledge of different ad types, and how/where to use depending on objectives

  • A data-driven and commercial mindset

  • Analytical thinking

  • Strong ability to collaborate and build relationships with multiple stakeholders across different countries and languages

  • Excellent written and oral communication skills

  • Proficient in English

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.


Organization: Assessment & Qualifications

Schedule: FULL_TIME

Req ID: 13962


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