Principal Field Marketing Manager (m/f/d) – EMEA

Job title:

Principal Field Marketing Manager (m/f/d) – EMEA

Company:

National Instruments

Job description

Job Category: Marketing CommunicationsJob Description:Emerson T&M (Test & Measurement) is searching for a customer-focused marketing leader to join our Field Marketing team in EMEA. Based in Italy, the role collaborates closely with our EMEA field marketing and local sales teams to drive engagement, pipeline and revenue across our customers in EMEA. The experienced candidate deeply understands the Italy and greater Europe test and measurement market, has a strong affinity for customer and sales success, experience in account-based marketing and sales enablement, and the ability to effectively collaborate with global, cross-functional teams.Does this opportunity seem to be your next career step? Accelerate your career! Apply today!In This Role, Your Responsibilities Will Be:

• Be a trusted partner to EMEA sales & marketing leadership by understanding and supporting the needs of the region through careful planning of marketing strategies and programs that accelerate pipeline and revenue growth.

• Partner closely with regional sales leadership and account managers to understand the country business goals, related account landscape, the specific goals identified to achieve revenue growth.

• Identify marketing strategy needed and collaborate with the greater marketing and BU teams across the globe to identify activities and develop the strategy, tactics, messaging and enablement to drive effective marketing activation in region.

• Leverage customer intimacy, sales relationships and knowledge of regional preferences and watering holes to provide localization needs and ensure regional relevancy of marketing and event efforts.

• Apply knowledge of industry and related associations, partners and third party media to improve NI awareness and ensure reaching local customers where they are.

• Lead regional sales communications (newsletters, trainings, regular updates) to ensure sales awareness and uptake of marketing campaign, content and local events. Ensure sales has access to and is using provided templates and materials to help drive customer engagement.

• Ensure activity effectives and demand growth by actively checking in with sales, monitoring reports in SFDC and enabling account-specific communication and activation.

Who You Are:You model collaboration across the organization. You are decisive and make high-quality decisions, even when based on incomplete information or in the face of uncertainty. You pursue everything with energy, drive, and the need to finish.For This Role, You Will Need:

• Bachelors degree, plus 10+ years of marketing and/or sales experience required

• Must be located in Italy and Italian speaking

Preferred Qualifications That Set You Apart:

• Account based marketing experience preferred

• Knowledge of test and measurement industry a plus

• Salesforce / CRM experience preferred

Our Culture & Commitment to You:At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.About Us:Our Commitment to Our PeopleAt Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems – for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.Accessibility Assistance or AccommodationIf you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: .Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!No calls or agencies please.

Expected salary

Location

Assago, Milano

Job date

Tue, 08 Jul 2025 22:39:37 GMT

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