Product Marketing Manager – Opticiens, Audioprothésistes & Laboratoires d’analyses d’analyses (x/f/m)

Job title:

Product Marketing Manager – Opticiens, Audioprothésistes & Laboratoires d’analyses d’analyses (x/f/m)

Company:

Doctolib

Job description

What you’ll doDoctolib is looking for a Product Marketing Manager dedicated to Opticiens, Audioprothésistes & Laboratoires within the Growth & Strategy team in France. You will be in charge of the success of the Opticiens, Audioprothésistes & Laboratoires market by defining the strategies to maximize growth, retention, satisfaction, usage and follow their implementation. You will be the voice of our 6k healthcare facilities & 50m patient users. You will work with various teams at Doctolib on a day-to-day basis: Product, Sales, Ops, Data, Partnerships, Marketing, Public Affair, etc. including Top Management.Your responsibilities include but are not limited to:As cluster lead, you’ll be accountable for the satisfaction and growth of the Opticiens, Audioprothésistes & Laboratoires market, acting as a CEO of the clusters:

• Build an in-depth understanding of 1) your market including size, competition, trends and 2) your customers including persona (decision maker, end-user), needs, pain points and behaviours
• Bring strong convictions on what products are needed to create value and usage and support Product Manager in product discovery, prioritization and delivery
• Define the most relevant product positioning for your cluster, craft powerful value propositions, define list price policy & pricing and design key sales enablers (demo)
• Monitor product usage and satisfaction metrics (# online booking, # patient messaging power users, NPS, SES, etc.) and define and execute strategies to improve adoption & engagement
• Monitor business and performance metrics (# clients,% penetration, net & gross MRR, growth profitability, etc.) and define and execute strategies to improve acquisition/upsell & reduce churn

Example of key challenges on your clusters :

• Boost patient awareness and guide well the patient to take an appointment with Opticians & Audioproteshists
• Boost the usage of existing solutions around patient management (CRM, patient messaging, check-in, Siilo)
• Define & launch new products around digital secretary (phone assistant)
• Define the partnership strategy with major retailers
• Identify the best go-to-market strategy to reach independent stores

Who you areAre you convinced that you have exactly what it takes for the position? Then we encourage you to apply. Even if you don’t meet every requirement, you might be exactly the right future Doctoliber for this or other positions!You could be our next team mate if you:

• You have 6-8 years of experience
• You are experienced in new product launches, product marketing management or go-to-market strategy
• You have previous experience in healthcare and know Opticiens, Audioprothésistes & Laboratoires environments.
• You have strong storytelling & copywriting skills
• You are fluent in English & French

Now, it would be fantastic if:

• You are passionate about both our products and our users
• You can bring together multiple functions to get things done in a fast-moving environment
• You have a strong business acumen and embody the “start small, think big”

What we offer

• Health Insurance for you & your family
• Quarterly bonus (based on your position)
• Up to 14 days of RTT
• A flexible workplace policy offering both hybrid and office-based mode
• Flexibility days allowing to work in EU countries and the UK 10 days per year
• Wellbeing program (free mental health and coaching offer with our partner moka.care)
• For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support.
• Lunch voucher with Swile card
• Work Council subsidy to refund part of sport club membership or creative class
• Bicycle subsidy
• Reimbursement of public transportation or company car (only for Field Sales)
• Relocation support for international mobilities

The interview process

• 45′ interview with Talent Acquisition (Savine Chastenet)
• 60′ interview with the hiring manager (Clémence Marteau)
• 60′ case study with the manager & head of PMM paramedics & salaried (Sarah Caboche)
• Validation with VP Growth & Strategy (Julie Touyarot)
• 2 reference checks

Job details

• Permanent position
• Full time
• Workplace: levallois
• Start date: ASAP
• Remuneration: fix + bonus on objectives (according to your profile)

At Doctolib, we believe in improving access to healthcare for everyone – regardless of where you come from, what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don’t just accept diversity at Doctolib, we respect and celebrate it!The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib or refer someone you know, regardless of your and their gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. If you have a disability, let us know if there’s any way we can make the interview process smoother for you!

Expected salary

Location

Paris

Job date

Fri, 07 Mar 2025 03:19:32 GMT

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