Sales Representative – Fashion, Footwear, and Apparel

Location:

Milan, Lombardy – Lombardia, Italy

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Sales Jobs

Advertiser:

adidas

Job ID:

132478546

Posted On:

26 November 2025

Purpose of the role

In this role, you will own and grow relationships with key fashion and lifestyle wholesale partners, acting as a strategic driver of revenue, brand presence, and cultural relevance.

With a strong understanding of the fashion ecosystem, you’ll connect the dots between product, influencer marketing, PR activations, and commercial success.

You’ll ensure that adidas is seen not just as a sportswear brand—but a fashion-forward leader with a credible voice in streetwear and lifestyle.

Key Responsibilities: 

-Lead and develop strategic account plans for key fashion/lifestyle wholesale partners (e.g. concept stores, trend retailers, premium online boutiques), driving both sell-in and sell-out performance.
-Act as the primary contact for wholesale accounts with fashion influence—building long-term relationships based on credibility, trend alignment, and mutual brand elevation.
-Collaborate on seasonal go-to-market process: from product segmentation and line reviews to tailored storytelling, and influencer-led campaign integration.
-Identify whitespace opportunities within accounts for exclusive capsules, curated product edits, and limited-edition drops.
-Partner with PR, brand communications, and influencer teams to co-create high-impact campaigns (e.g. Fashion Week moments, store launches, digital collabs) tied to wholesale activations.
-Translate data, fashion insights, and market feedback into business strategies that elevate adidas’ brand image across trend-forward retailers and digital platforms.
-Monitor and influence orderbook management, conversion, and replenishment processes to maximize account productivity and availability of hero styles.
-Liaise with the marketing team to boost product presentation, social presence, and campaign execution across digital and in-store environments.
-Conduct regular market and competitor analysis (SWOT) to stay ahead of trends and advise product and merchandising teams on assortment needs.
-Collaborate closely with internal functions (GTM, FP&A, demand planning) to drive account growth and operational excellence.
-Track and report on performance KPIs, ensuring both short-term sales targets and long-term brand equity goals are met.
 

Knowledge, Skills & Abilities

-Proven track record in key account management or sales within the fashion, streetwear, or lifestyle industry.
-Deep understanding of fashion trends, cultural drivers, influencer ecosystems, and the intersection of product and storytelling.
-Strong commercial mindset with the ability to balance brand elevation and business results.
-Confident communicator with credibility in buyer meetings, internal stakeholder briefings, and creative discussions.
-Strategic thinking and analytical skills; able to interpret performance data and market signals into actionable account strategies.
-Agile, collaborative, and entrepreneurial approach, with a hands-on attitude in a fast-moving environment.
-Advanced proficiency in Excel, PowerPoint; knowledge of SAP, Power BI is a plus.
-Fluent in Italian and English.
 

Education & Experience

-University degree in Fashion Management, Business, Marketing, or Communications.
-3–5 years of relevant experience in fashion wholesale, key account management, and retail luxury goods.
-Strong network within the fashion, streetwear, and media/influencer space is highly desirable.

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