Search & Marketing Optimization Manager

Job title:

Search & Marketing Optimization Manager

Company:

British American Tobacco

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!British American Tobacco Poland has an exciting opportunity for a Search & Marketing Optimization Manager in WarsawAs a Search & Marketing Optimization Manager you will be responsible for driving and implementing search and optimization across our own assets and beyond. You will be working as part of Central Europe area digital acquisition team, and closely to global team, end market online & offline activation team to create comprehensive digital & offline campaign management on search & acquisition.Your key responsibilities will include:

• Working closely with category, paid media, and offline team in the alignment of brand campaign and media campaign execution
• Supporting e-com, offline activation, and business development team for any business support needed to be performed in own assets or beyond.
• Collaborating with Strategy Planning and Insight in each end market to identify the consumer insights that needed for search and online acquisition
• Coordinating with creative agencies and offline activation team to ensure proper development is aligned with overall online & offline activities.
• You will be responsible to delivering online activities to improve consumer disposition funnel and brand equity to sustain the growth and competitiveness.
• You will coordinate the end market, ensuring proposals and execution (especially for search and acquisition strategy) are within brief given and contribute to fact-based decision making through the clear measurement and evaluation with clear recommendation for action post implementation reviews.

What are we looking for?

• 7+ years of SEO experience in FMCG – ideally with some background in lifestyle or ground-breaking categories
• Category/shopper marketing or e-com experience – definitely a plus!
• Experience in implementing integrated marketing campaigns with search
• Strong analytic and conceptual skills, along with creative thinking
• Project management experience
• Familiar with paid media, AI Overviews impact on SEO, digital deployment campaign, online community management support on conversion funnel.
• Good understanding of the consumer funnel (awareness, consideration, trial, and active users), and what is search impact towards those.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience .If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

Expected salary

Location

Warszawa, mazowieckie

Job date

Wed, 13 Aug 2025 03:55:36 GMT

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