Senior Brand Analyst – EMEA

Job title:

Senior Brand Analyst – EMEA

Company:

Whirlpool

Job description

Job Description:Requisition ID: 67565ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.The team you will be a part ofThe Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.This role in summaryReady to turn insights into powerful brand growth across EMEA? Join KitchenAid as our Senior Brand Analyst and make an impact!The Senior Brand Analyst will play a crucial role within the KASA EMEA Brand Team, reporting directly to the Senior Brand Manager. This pivotal role directly supports the Senior Brand Manager in driving brand growth and engagement across EMEA. The Senior Brand Analyst will be instrumental in executing key brand initiatives related to social media, influencer campaigns, and content production, contributing to overall brand health and market presence.Your responsibilities will includeBrand Strategy & Planning Support:

• Responsible for translating the Global Connection strategy into Regional marketing plans, driving growth and profitability and improving brand health metrics at category level.
• Leverage Global assets playbook to develop regional launch packages and deliver Go To Market plans, liaising with internal stakeholders and external agency partners.
• Set the ground on brand equity and ensure perfect on-brand executions in terms of creativity, content and assets.
• Represent EMEA needs in the development of the Global Category strategy (e.g. MLR support, global/region weekly sync, etc).
• Evaluate the impact of key competitor activities and formulate appropriate courses of action.
• Leverage consumer insights to drive fact-based, consumer-centric decisions that support our premium brand leadership positioning.
• Guide, monitor and follow up go-to-market execution in the markets.
• Support central marketing expenditures in line with RevGen budget targets.

Digital & Social Media Leadership:

• Develop and implement strong local social media strategy, including clear role of channel and content type.
• Manage EMEA social media channels, translating global strategies into locally relevant content and campaigns that build engagement, community, and brand equity.
• Oversee social listening and performance tracking to extract consumer insights, inform strategy, and support integrated communication efforts across PR and digital.

Content Creation & Management:

• Lead content creation initiatives across EMEA, including the development of recipe books, coordination of lifestyle and product shoots, and recipe development, ensuring all assets reflect the brand’s premium positioning and resonate with regional audiences.
• Lead content creation, including regional planning, UGC curation, and storytelling, ensuring high-quality, on-brand execution across platforms.

Minimum requirements

• A Bachelor’s degree in Marketing, Business, or a related field.
• 4-6 years of professional experience in a dynamic marketing role.
• A valid driver’s license.

Preferred skills and experiences

• Fluency (written and spoken) in English; German or French is a plus!
• A confident communicator and presenter, with excellent verbal & written communication skills.
• Ability to translate strategic objectives into creative and impactful brand initiatives.
• Excellent organizational and planning skills.
• Deep understanding of the evolving media landscape, including media relations and social media platform best practices
• Proactive, reliable and accurate with high attention to detail.
• Proficient computer skills in Microsoft office tools/Google.

What we offerJoin our well-structured and consolidated team at KitchenAid, where collaboration and excellence are deeply valued. You’ll thrive in an international environment offering global career opportunities. This role provides a unique chance to influence company development and engage in impactful international projects. Enjoy a supportive team spirit and positive atmosphere that fosters growth and innovation. Embrace agile working practices and immerse yourself in our vibrant international culture, becoming a true KitchenAid’er who contributes to our collective success!Additional informationTravelSome business travel may be required for agency meetings, content production, customer visits, industry events, etc. (Estimate percentage of travel
10%). Travel will primarily be within the EMEA region.Connect with us and learn more about Whirlpool CorporationSee what it’s like to work at Whirlpool by visiting . Additional information about the company can be found on , , , and .At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Expected salary

Location

Grimbergen, Brabant Flamand

Job date

Sun, 08 Jun 2025 03:05:17 GMT

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