Senior Director, Field Marketing

We are looking for a highly collaborative Field Marketing Manager to lead our region-specific B2B, data-driven marketing initiatives. The ideal candidate will be a blend of strategic and execution-focused, and will work closely with sales and customer success teams in the region to drive growth in the EMEA market.

Your responsibilities will include :

• Developing a comprehensive marketing plan for the EMEA market, in alignment with the global company strategy and marketing objectives.
• Collaborating with both local and global teams to ensure alignment on marketing initiatives
• Creating and executing brand-building initiatives across EMEA, ensuring a consistent brand message that resonates with target audiences
• Planning and executing a mix of online and offline channels, including webinars, Odaseva events, industry events, and digital, in order to maximize brand exposure
• Working closely with the regional teams to roll out integrated campaigns for the market including in person events, email marketing, webinars, ads, ABM programs, etc.
• Understanding market positioning and inform marketing strategies that highlight our unique value proposition in region
• Adapting the global marketing strategies and build strategic territory plans with the regional sales priorities and targets.
• Working with industry experts, media and influencers in the region to educate them on Odaseva.
• Reporting on and measuring all regional marketing activities on key demand KPIs, pipeline generation and identify key challenges and priorities

You will bring :

• Bachelor’s degree in marketing, business, or a related field.
• 12+ years of relevant experience.
• Proven experience in field marketing.
• Proficiency in with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Fluency in English and French.
• Additional Skills (Preferred):
• Media experience
• Salesforce ecosystem experience

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