To drive, deliver profitable and sustainable market share growth within the Fashion Channel in the Benelux region. Focus on developing and enhancing brand credibility and affinity in the relevant categories.
Key Responsibilities:
-To develop, implement and execute the Fashion strategy within relevant Wholesale customers across The Netherlands, Belgium and Luxembourg
-Drive mindset change and focus with internal departments on the strategic importance of relevant Wholesale customers and the wider marketplace
-Explore growth opportunities within wholesale trade aligned to this strategy
-Lead Trade Investment discussions, analysis & implementations
-Manage and continually monitor adherence to the adidas segmentation policy
-Drive relevant Digital strategies and implement across account base
-Set objectives, strategies, tactics, allocate resources and ensure translation into action plans respecting the framework set by the customer strategies
-Ensure a coordinated and efficient sell-in process through the sell-in environment, usage of sell-in tools and the correct negotiation and implementation of trade terms
-Gather and actively share relevant business/market intelligence
-Monitor and report on customers and competitors’ activities and propose/initiate/take actions
-Ensure correct service levels implemented for retailers to ensure growth of share
-Provide realistic plans and forecasts on customer performance including the development and tracking of account plans
-Manage personal and commercial budgets
-Measure progress on own and teams KPI’s
-Staff the most suitable people in direct report positions
-Set personal objectives, targets and guidelines across team in order to execute vision and meet objectives
-Develop and enhance professional network and leverage relationships to better understand the needs of our customers and consumers
-Stay connected with relevant category leads across key functions and channels.
-Support senior sales leadership team to harness and develop talent across sales team, including talent from other areas of the business
Key Relationships:
-Customers, Sales, Go to Market, WHS activation, Brand Communications, Sales Planning, Account Operations, Credit Management, European Sales Teams & Finance
KPI’s
-Turnover / Net Sales
-Profitability & Contribution
-Market share
-Orderbook Conversion / Sale Data
-Budget compliance
-Implementation support area initiatives
-Sales Working Budget & Marketing Working Budget
-Range Efficiency
-Customer compliance with terms, conditions and commercial framework
-Team performance
Knowledge, Skills and Abilities:
-Commercial: Proven experience in Planning, Selling and Negotiating
-Leadership: Proven experience in a leadership role or function
-Communication: Strong communication skills: written, oral and presentation
-Experience: Strong industry knowledge, across divisions of footwear, apparel and accessories/equipment
-Cross-Functional: Strong experience across sales (customer facing) and multiple other departments
-Marketplace: In depth understanding of local Wholesale markets’ consumers, accounts, economic environment and commercial needs
-Strategy: Ability to develop and implement strategy
-Analytics: Ability to analyse data to improve strategic decision making and implementation
-Creative: Ability to solve problems and think outside the box
-Coaching & Developing: Ability to lead, coach and manage people
-Language: Fluent in Dutch & English
Requisite Education and Experience / Minimum Qualifications:
-Min 5 years sales experience within customer facing sport / retail sector
-Min 2 years’ experience of leadership and people management in customer facing commercial role
-Min 2 years’ experience within the sports fashion Wholesale sector
-Proven experience within a Key Account Customer Selling environment
-Preferred: Experience working in multiple markets
-Preferred: Some experience working in sector(s) outside of sport / retail
-Degree in sports or sports related subject or relevant industry experience
-Fully Competent with IT packages (excel, and PowerPoint to an advanced level)
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