Senior Manager Sales, Sport Accounts, Zone East
The ideal candidate should have sales experience managing complex accounts, driving projects and demonstrate a strong digital mindset. Be able to analyze forecasting and sales data, convert them into opportunities, take ownership and translate the outcome into action, both internally and externally.
Purpose & Overall Relevance for the Organization:
Ensure sustainable and profitable market share and net sales growth with the assigned Wholesale account portfolio. Driving the positioning of the adidas brand and ensure Business & Digital development of the account and optimizing the brand presentation in line with European Brand & Channel strategy. Acting as Business & Digital expert for accounts adapting strategies
Key Responsibilities:
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-Maximize sales & qualitative market share with respective accounts
-Set objectives, strategies and tactics and drive long-term business planning with assigned accounts by determining sales, gross-profit plans, implementing business, digital and marketing strategies.
-Develop the assigned account portfolio by analysing account specifics and market trends, identifying new opportunities for growth and providing recommendations
-Analyse consumer demand, category trends and competitor assortment on the account’s platform and identify gaps in current assortment with the aim to drive sell-through across all customer touchpoints in online and offline channels
-Proactively search, address, evaluate and service the commercial needs of the accounts and drive key digital acceleration initiatives
-Optimize individual accounts’ profitability
-Drive the monthly sales forecast process (IBP) for respective accounts on category level
-Monitor competitors’ activities within our customers environment and propose win-win action plans to increase market shares
-Continuously improve and develop key sales, digital and customer service processes to provide excellence in service and efficiency in the organization
-Set business targets and provide clear directions for direct reports, mentor and develop individual team members
-Develop and grow strong peer network within own function and key stakeholders across the organization
Authorities:
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-as per the adidas authorization matrix
Key Relationships:
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-Retail partners
-Other Zone East sales channels
-DPC and Digital teams
-Account Operations
-Sales Development
-Omnichannel & Brand Activation
-GTM managers
-Finance
-European counterparts
KPIs:
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-Net sales target achievement
-Sales deductions target achievement
-Standard margin target achievement
-Contribution target achievement
-DSO targets
-DPC targets
Knowledge, Skills and Abilities:
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-Sales manager with a proven track record in sales and key account management in mid-to-large sales organization (Key Account Manager, Senior Key Account Manager)
-Strong analytical skills and digital business acumen
-High degree of commercial and business acumen (e.g. sales, retail, trade marketing, customer service, finance and controlling
-Be able to work in virtual teams and ability to lead cross-functional projects
-Strong interpersonal skills with excellent communication and negotiating abilities as well as relationship management
-Flexibility, initiative and determination
-Ability to coach, manage, motivate and develop direct reports
-Fluent in written and spoken in English. Skills in other languages are an added plus
Requisite Education and Experience / Minimum Qualifications:
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-University degree preferably in Business or Economy
-Functional: – 4 years’ experience in sales, marketing and / or consulting area
-Industry: consumer driven, ideally apparel/fashion/shoes or FMCG
-Leadership: ideally people management experience
-Exposure: Sports / Fashion
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