Strategic Brand Manager (Eastern Europe)

Job title:

Strategic Brand Manager (Eastern Europe)

Company:

Randstad

Job description

Our partner is a global food company that offers delicious and nutritious products across four growing categories: spreads, dairy products, liquid products, and cheeses. Its well-known brands are available in over 100 countries, focusing on health-conscious solutions while committed to sustainability and natural ingredients. They’re looking for a Strategic Brand Manager who, in addition to managing the team, is involved in strategic planning for the brand in the region.Define the strategic direction of the brand portfolio based on market trends and consumer insights.Maintain brand integrity and achieve short- and long-term goals.Plan and control the budget to meet financial targets.Collaborate closely with local teams and the central office.Lead annual brand plans and execute marketing initiatives.Oversee external agencies for cost-effective and impactful execution.Monitor market trends, competitive analysis, and consumer behavior.Drive the introduction of new products and development of existing ones.Elvárások / RequirementsHigher education degree in business, economics, or marketing.7-10 years of relevant experience in marketing and brand management, preferably in the FMCG sector.Excellent analytical skills and strong digital affinity.Extensive experience in consumer activation and innovation management.Excellent communication skills in English and Hungarian.International experience on this field is a mustOpen-minded attitude, problem-solving skills, and adaptability to ongoing changes.People management experienceAmit nyújtunk / BenefitsCompetitive salaryAnnual performance-based bonusCompany car for personal useMedicover health insurance and group life insuranceOpportunity for hybrid workPension fund contribution after 6 monthsTravel to the regional headquarters

Expected salary

Location

Budapest

Job date

Sat, 07 Dec 2024 08:48:22 GMT

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