University of Stirling

vacanciesin.eu

Student Recruitment Officer (UK)

Apply

Post Details

Full time.
Open ended.

The closing date for applications is midnight on Sunday 16 April 2023.
Interviews are expected to take place on Tuesday 02 May 2023.

There is an expectation that work will be undertaken in the UK.

This role will require a membership of the PVG scheme. An offer of employment will be subject to a satisfactory outcome of this process.

For the purposes of sponsorship, this is a role under SOC code 3543.

The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. We strongly encourage applications from people from diverse backgrounds including gender, identity, race, age, class, and ethnicity.

The Post

Student Recruitment sits within the Directorate for Communications, Marketing and Recruitment and holds responsibility for the planning and implementation of effective recruitment strategies to grow student numbers, in line with the University’s Strategic Plan. The Student Recruitment Officer will report directly to the Head of UK and European Recruitment, with whom they will work closely.

The primary objective of the post is to support UK recruitment and conversion efforts, through both online and physical activities, and specifically to increase numbers from unregulated markets in the UK. This front-facing role, requires the post-holder to possess excellent interpersonal and communication skills and be comfortable in presenting information to diverse audiences in a knowledgeable and articulated way. You will be required to continually review and report on all market conditions, and work in partnership with the team to implement and deliver recruitment strategies to maximise all opportunities.

Holding an understanding of the broader context of recruitment across the HE sector, this post-holder will be responsible for building a strong commercial network through collaborative working practices with internal colleagues and external stakeholders.

The role will involve significant periods of travel, therefore the successful candidate must be comfortable with travelling independently. Online activities can take place, and candidates must also be willing to work flexibly during evenings and weekends when necessary; including University Open Days. Candidates may also be asked to work on other regions or wider recruitment activity when cover is required, and designated market responsibilities may be subject to change over time in line with team/ University objectives.

Description of Duties

The post-holder will:

Assist the UK and European Recruitment team in the implementation of strategies to generate enquiries and applications, build customer relationships and assist conversion from enquirer to registered student
Plan, organise and deliver regional specific events designed to provide enquirers with further information about the University and assist recruitment
Participating in a range of events across the UK, using your skills to engage audiences and represent the University to encourage recruitment and raise the profile of the University
Develop effective working relationships with school teachers, careers advisers, agencies, partners and other external bodies to raise the University’s profile and maximise recruitment opportunities across the course portfolio. This will include advising, training and liaising with a network of contacts, both from the office and via off-campus visits
Provide detailed advice and assistance to individuals and groups interested in the University of Stirling as a place of study. This will include delivering various presentations and workshops to prospective studentsand University stakeholders
Monitor, evaluate and report outcomes of recruitment activity undertaken in order to facilitate planning and ensure continued focus on return on investment.
Monitor and report on trend sand developments in target markets related to higher educationand student recruitment opportunities
Work with Academic Faculties to plan and participate in activities to convert applicants to registered students. This will include e-communications, virtual events and roadshows
Participate in the enquiry management system, ensuring timelyand customer-focused responses and follow up to maximise conversion from enquirer through to enrolled student
Plan, organise and participate in a series of recruitment and conversion events on campus, including Open Days, information events for applicants and informationand training eventsfor teachersand University partners
Assist in the maintenance of databases of all schools, colleges, universities and contacts
Work in partnership with colleagues in CMR to develop online content, including social media and maintain up to date information on relevant sections of the website
Assist in the compilation of management information and in identifying areas of market research to informthe development of recruitment and admissions strategies
Assist withthe development and preparation of promotional, training and exhibition material and content, as required
Participate in the activities of the other functions within Student Recruitment and carry out other duties or project work as required by the Head of UK and European Recruitment and/or Head of Student Recruitment

Essential Criteria

Educated to degree level or equivalent
Relevant and recent work experience in a student recruitment or marketing environment
Demonstrate understanding of higher education recruitment and marketing
Strong communication skills and presentation skills with the ability to engage a diverse audience
Excellent written and verbal communication skills to communicate effectively with a wide range of people, including academic staff, students, parents and University partners
Excellent interpersonal skills, including ability to build relationships, and to be applicant/customer-focused, and to represent the University utilising cultural sensitivity and diplomacy
Ability to work proactively, achieving targets and project work with limited guidance
Creative and positive attitude
Good organisational abilities, with the ability to prioritise a demanding workload in a pressurised environment
Experience of successfully working in a team, as well as individually.
Good working knowledge of Windows IT packages
Knowledge and experience of social and electronic media communication methods
Willing to adopt a flexible approach to work and to work unsocial hours, weekends or occasional public holidays as required
Able to spend extensive periods working away from home
Demonstrable experience of developing and providing excellent customer care.
Willingness to positively participate in the wider activities of Communications, Marketing and Recruitment
Successful PVG clearance, or willingness to apply for PVG clearance
Possess a full driving licence and be confident and able to drive in the UK and overseas
A passport holder or be eligible to apply for a passport

Desirable Criteria

Experience of working within Higher Education, particularly in a recruitment or admissions context
An understanding of current issues relating to higher education
Experience of interpreting and compiling reports involving data
Marketing qualification and/or an understanding of the principles of marketing, preferably in a student recruitment role
Proven researchand analytical skills

Behaviours and Competencies

The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.

Managing self and personal skills
Being aware of your own behaviour and mindful of how it impacts on others, enhancing personal skills to adapt professional practice accordingly.

Delivering excellent service
Providing the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards.

Finding solutions
Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions. Identifying opportunities for innovation.

Embracing change
Being open to and engaging with new ideas and ways of working. Adjusting to unfamiliar situations, shifting demands and changing roles.

Using resources effectively
Identifying and making the most productive use of resources including people, time, information, networks and budgets.

Engaging with the wider context
Enhancing your contribution to the organisation through an understanding of the bigger picture and showing commitment to organisational values.

Developing self and others
Showing commitment to own ongoing professional development. Supporting and encouraging others to develop their professional knowledge, skills and behaviours to enable them to reach their full potential.

Working together
Working collaboratively with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.

Achieving Results
Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.

About Us

Communications, Marketing and Recruitment encompasses: Corporate Communications, Media Relations, Internal and Corporate Communications, Public Affairs, Marketing, Web and Digital Media, and International, UK and European Student Recruitment, and Admissions and Access.
In delivering the strategic priorities of the University, we support the enhancement of the University’s reputation for excellence in the student experience, teaching and learning, and high-quality research with global impact.
The Directorate provides a wide range of services to internal and external stakeholders and works closely with the University’s senior management team and across all faculties and professional support services. By adopting an integrated holistic approach to our work, we ensure the University’s strategic messages are effectively conveyed and understood by our stakeholders across all communications platforms.

The University

The University of Stirling is committed to providing education with a purpose and carrying out research which has a positive impact on communities across the globe – addressing real issues, providing solutions and helping to shape society. Stirling is 4th in Scotland and 43rd in the UK for research impact, with 87% of its research having an outstanding or very considerable impact on society – and more than 80% rated either world leading or internationally excellent (Research Excellence Framework 2021). Interdisciplinary in its approach, Stirling’s research informs its teaching curriculum and facilitates opportunities for knowledge exchange and collaboration between staff, students, industry partners and the wider community.

The University of Stirling is ranked among the top 30 UK universities for student satisfaction (National Student Survey) and top 10 in the UK for postgraduate student experience (Postgraduate Taught Experience Survey), and has an overall five-star rating in the QS Stars University Ratings.

More than 17,000 students study with the University of Stirling globally, with over 120 nationalities represented on its scenic central Scotland campus alone. The campus – also home to 1,700 staff – has its own loch and castle, and a recent multi-million-pound redevelopment has delivered modern, flexible, and digitally connected study and social spaces at the heart of campus, including enhanced student support and retail and catering outlets.

The University has twice been recognised with a Queen’s Anniversary Prize – the first for its Institute for Social Marketing and Health (2014) and the second for its Institute of Aquaculture (2019). Stirling is Scotland’s University for Sporting Excellence and its recently redeveloped world-class facilities provide the perfect training environment for the University’s sports scholars – many of whom compete at the highest level, including at the Olympics and Commonwealth Games – and for students, staff, and the wider community.

As a signatory to the £214 million Stirling and Clackmannanshire City Region Deal, the University is driving productivity and inclusive growth across the Forth Valley, and beyond. Through pioneering collaborative solutions to global challenges, researchers are putting innovation, skills, and partnership at the heart of a sustainable economic recovery.
www.stir.ac.uk @stiruni

Job number: SERV01661
Contract Type: Open Ended
Closing date: 16-Apr-2023
Location:: Stirling Campus
Grade: Grade6 £28,929-£35,308 p.a.
Faculty/Service: Communications Marketing and Recruitment