V.I.E – Business Development Coordinator – CUBA

Want to join a fast-moving company, work among convivial teams and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a V.I.E – Business Development Coordinator, based in Cuba!

Reporting to the National Sales & Marketing Director, you’ll be a driving force in enhancing the domestic commercial policies, while conducing and applying these strategies to a little customer base.

YOUR KEY MISSION

ENHANCING THE COMMERCIAL STRATEGY

• Refine and bring up to date the market segmentation and its monitoring with KPIs
• Respecting the refreshed segmentation; budgeting A&P, coordinating the elaboration of Brand Plans with Marketing Team, and Product Allocation with Sales Team
• Paired with the HQ POS & Packaging team, developing new POS disposals following the Market Strategy and provide feedback on the current POS Catalogue
• Elaborating Promotion and Incentive Plans for Key Accounts and C&C/Wholesalers

OUTLET EXECUTION

• With a small customer base (both On-premises and Off-premises), maintain a first-order relationship, to conduce commercial pilot projects and gather market intelligence
• Improve the brand loyalty of the outlet, and properly execute the product visibility and activation strategy, while monitoring the Sales aspect and ROI.
• Brand advocacy in pair with Brand Ambassadors

TRANSVERSAL BUSINESS DEVELOPMENT

• Collaborating with the others dept. you’ll contribute to the execution of a vast array of projects, whether it be Product Development, S&R Projects etc.
• Collaborate in the preparation of promotion and incentive plan for the sales force.
• Monitor new RTM, field & competitive intelligence, in a fast-moving market
• Collaborate closely with the local eCom dept. and contribute to canal growth

If you recognize yourself in the description below, don’t wait to apply!

• You have a Master’s Degree ( university or business school) Marketing/Comercial Strategy focused
• You have at least 18 months of experience in comercial/marketing strategy, FMCG preferred.
• You are familiar with On-Trade business approach, Off-Trade is a plus.
• A field experience is appreciated.

Start date: 01/07/2024

24 months contract

Driving licence mandatory

Job Posting End Date:

Target Hire Date:

2024-07-01

Target End Date:

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