Vice President, Global Marketing, Higher Education International in United Kingdom

Shape the Future of Learning: Become Pearson’s Vice President of Global Marketing

Pearson, a trailblazer with a heritage of over 150 years in publishing and digital services, invites you to lead the charge in revolutionizing education. We’re on the hunt for a Vice President of Global Marketing for our International Higher Education division. This isn’t just a role; it’s a calling for bold thinkers and innovators ready to challenge the status quo in a supportive and inspiring environment.

About the Role:

In this high-stakes position, you’ll orchestrate marketing strategies that not only drive business growth but also amplify our brand’s presence in the higher education sector worldwide. Reporting directly to the Senior Vice President of International Higher Education, you’ll be instrumental in steering our marketing direction, working closely with Regional Sales Directors, Divisional Marketing Leaders, and the Pearson Master Brand team. Your mission will be to transform our marketing teams into a dynamic force for growth, ensuring every strategy places our consumers and customers at its core.

Your Key Responsibilities:

• Visionary Leadership: Cultivate a culture of innovation and excellence within the global marketing teams.

• Strategic Marketing Vision and Execution: Develop and lead comprehensive marketing strategies, ensuring they align with Pearson’s business objectives and respond to market trends.

• Brand Enhancement: Spearhead initiatives to fortify Pearson’s brand in the international higher education market, establishing a unique value proposition and driving market share growth.

• Operational Excellence and Analytics: Drive marketing performance through rigorous KPI monitoring, leveraging insights for strategic adjustments.

• Collaborative Stakeholder Engagement: Forge strong connections with internal and external stakeholders to synchronize marketing efforts with overarching business goals.

• Market and Consumer Insight: Deeply understand market dynamics and consumer behaviour to inform strategic decisions and product development.

About you:

• Expertise in Digital and Marketing Leadership: You should have a strong background in product marketing with a focus on digital products and executing B2B and direct-to-consumer strategies that drive growth.

• Strategic Vision and Execution: Proven ability to develop strategic marketing plans that expand the market and grow the business, backed by successful sales strategy experience.

• Dynamic Leadership: Known for inspiring teams, you’re adept at leading through change, driving performance, and fostering innovation in a fast-paced environment.

• Customer Insight and Digital Savvy: Exceptional at translating customer insights into winning strategies, with a deep understanding of digital marketing and its application to drive engagement and results.

• Global Perspective: With experience across diverse markets, you bring a global outlook and cultural awareness, essential for thriving in our international matrix organization.

• Communication and Influence: Your strong communication skills enable you to effectively influence at all levels, articulate vision and strategy, and build strong relationships both internally and externally.

• Passion for Education: A genuine passion for education, combined with your strategic and operational skills, positions you to lead our marketing efforts and make a significant impact in the education sector.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Higher Education

Schedule: FULL_TIME

Req ID: 15469

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