Brand Manager Retail France

Position Title: Brand Manager Retail France

Position Type: Regular – Full-Time 

Position Location: VilleneuvedAscq 2020 

Grade: Grade 04 

Requisition ID: 33217 

We are looking for our new Brand Manager Retail France M/F/X.

You will contribute to the development & execution of the annual marketing plans in France.

You will also be the driving force behind the activation on growth opportunities in the potato category towards the Retail French market. You contribute to the set business objectives of the CE region by successfully analyzing, developing, and executing our propositions in collaboration with the local commercial team and European Marketing teams.

You will be part of the French Planning & Activation Retail team and report to the Marketing Manager Retail France. Your main office will be in Villeneuve-d’Ascq, France. Occasional travels within France for customer visits or team meetings are required.

Key responsibilities:

• You prepare and monitor the implementation of marketing plans, based on our annual strategy.
• You activate prioritized business opportunities via 360° marketing plans in close collaboration with Category managers, Digital Media manager and external agencies.
• You manage the entire Retail Potato product portfolio (including quality follow-up) and build action plans to develop the brand and categories via different levers (promotion, media, packaging, in-store activations…)
• You analyze market and category trends using distributor & consumer panels, recommend & implement corrective actions.
• You contribute with Brand & Category teams to the success of new product launch by being a true market expert, building P&L and business cases, preparing and executing go-to-market plans, and tracking closely innovation performance. You also contributes to building brand communication strategy and executing it in the local market.
• You connect regularly with European teams to assure French retail priority in the European and Global projects and daily with the commercial team (key account managers, category managers, area managers and sales representatives)
• You are the team contact for all CSR-related topics and action plans

Qualifications:

• You have more than 3 years in FMCG marketing background, with experience & passion for retail/branded businesses
• You have excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders at all levels of the organization. You are fluent in English; French is a must.
• You have a good analytical & project management skills.
• You know how to influence & work in a matrix organization.
• You are able to drive & federate other team members to achieve common goals & results.
• You have a creative mindset and like to innovate.

Things to remember:

1. This role is based in our headquarters for Continental Europe in Villeneuve-d’Ascq, France, with occasional travel within France.
2. Global career growth opportunities within a global organization.
3. You will work in a dynamic and collaborative global environment.

What we offer:

• A challenging full-time job.
• A varied and responsible job in an effective and international team with flat hierarchies.
• Health contributions.
• Career and learning opportunities.
• Partial working from home is possible.

More information about McCain:

McCain is a leading Canadian company in the frozen potato products market. With 22,000 employees worldwide, more than 1,000 employees in France and a presence for over 40 years, McCain France has created a partnership with 800 farmers.

Today, McCain has 54 production plants worldwide. McCain promotes values of integrity, authenticity, commitment, and solidarity by being an agent of change in a context where the safety of all is paramount.

To achieve this, actions in favor of environmental protection have been put in place: sustainable agriculture, efficient use of resources, quality food and prosperous communities.

Please have a look at our sustainability report here.

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger. 

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.

Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Employee Privacy Policy 

Job Family: Marketing 

Division: Continental Europe 

Department: Retail Marketing France 

Location(s): FR – France : Nord : Villeneuve-d’Ascq 

Company: McCain Alimentaire SAS 

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