BE – Brand Leader

Job title:

BE – Brand Leader

Company:

Positive Thinking Company

Job description

Overview:Dear Brand Leader,welcome to our global ecosystem…We believe that collaboration betters the world! If you want to go far, go together!We are ordinary people doing extraordinary things!We’re in the people business. Our team is committed to collaboration and creating ambitious, world-class experiences for our clients and meaningful impact.Our Manifesto: We put people in the center, we are positive by choice, we are winning through collaboration, we are unlocking education!Join us on our way to something great!Welcome to CBTW!We are an innovative team of over 3,000 employees in 21 countries, leading the way in strategy & governance, software engineering, data analytics & AI, and more. At our locations in Paris or Brussels, we are looking for a Brand Leader to join our team!Position Overview:CBTW is seeking a dynamic and visionary Brand Leader to drive the company’s visibility, enhance its brand recognition, and foster a strong emotional connection with our audience. This role will be pivotal in ensuring CBTW’s global and local communications are aligned, impactful, and reflective of our mission to improve the world through collaboration. Responsibilities:Key Responsibilities:

• External Communication & Brand Recognition

• Define and execute a strategic roadmap to enhance CBTW’s global visibility and reputation.

• Build and maintain a strong, cohesive, and emotionally resonant brand identity that embodies CBTW’s mission and values.

• Position CBTW as a thought leader and innovator in the industry through targeted campaigns, partnerships, and media engagements.

• Leadership and Alignment

• Manage and align local communication teams to ensure a consistent global voice with room for culturally relevant local adaptations.

• Oversee the functional alignment and management of service line marketing leads to ensure coherence in messaging and objectives across all service lines.

• Lead and mentor the Product Marketing Team, ensuring the successful launch and positioning of solutions aligned with CBTW’s vision.

• Internal Communication Coordination

• Delegate and oversee internal communication responsibilities through local communication teams, ensuring clarity, cohesion, and efficiency in information dissemination across the organization.

Qualifications:Profile Requirements:

• Proven expertise in brand management, external communications, and marketing leadership.

• Strong ability to balance strategic oversight with hands-on execution in a fast-paced, collaborative environment.

• Excellent leadership and interpersonal skills to manage cross-functional and international teams.

• Creative, innovative, and emotionally intelligent, with a deep understanding of how to foster audience engagement and loyalty.

• Experience in managing product marketing teams and driving successful go-to-market strategies.

• Proficiency in English is required.

• Master’s degree (Master 2 or equivalent)

• Minimum of 7 years of professional experience.

What Awaits YouEvolution:

• Personal follow-up during your career at CBTW

• Catalogue with a wide variety of trainings for hard- and soft skills, private language classes, unlimited access to an E-learning platform (Udemy, O’reilly,…) and possibility to get certified every year (Prince2, Lean Six Sigma, etc.)

Collaboration:

• You can join one of the passion communities and practice your hobby or share your interests with other positive thinkers

On top of that:

• Competitive salary with a flexible package (company car or mobility budget, mobile subscription, group insurance, etc.)

• You will become part of a growing team of people keen on applying the latest technologies and knowledge. You will be able to work in a dynamic, innovative environment.

But enough about us—it’s your turn now! We look forward to getting to know you!

Expected salary

Location

Bruxelles

Job date

Fri, 13 Dec 2024 05:26:28 GMT

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